Riot

(37 customer reviews)

$18.00

This one’s got teeth and they’re just a little bit crooked. Hayley’s signature shade of neon orange.This color has been reformulated with just a hint more red pigment in the base for less of that yellow undertone.


Chemical Free Orange Hair Dye

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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In stock

If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006505 Categories: , ,
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.
Care:

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.

Tips:

  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • Riot is a red based orange. Want a neon orange instead? Mix Riot and Steal My Sunshine in a 1:1 ratio! (1 tube Riot with 1 tube SMS)
  • Riot will add a tint to darker hair and show up vividly on level 7+ hair

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

37 reviews for Riot

  1. Deborah Sterner (verified owner)

    This color is so pigmented and im in LOVE with how my hair turned out, it covered mint green and STILL CANE OUT FIREY ORANGE. 🧡💚🧡💚🧡💚🧡💚🧡💚🧡💚🧡💚🧡💚🧡💚🧡💚🧡

    • Hallie From GDY

      Hi Deborah!

      We’re so glad Riot worked out so well for you! Thank you for your review!

      xx Hallie from GDY

  2. WhiskeyBrat26

    I. HAVE. NEVER. FELT. SO. COOL. IN. MY. LIFE.

    Everything- I just love everything. This dye makes me feel powerful af.

    I’ve been wanting orange hair FOREVER- but the last time I went to a salon to get it, whatever color they put in my hair washed out first wash.

    Fast forward to a few years later, I buy this stuff and it STAYS for weeks. Color is bright and beautiful, and touching up is hella easy. I can’t believe I wasted $500 for something I could’ve gotten for $18. GDY is an absolute life saver.

    • Hallie From GDY

      Hi there!

      Thank you for your review of Riot! We’re so happy you feel so cool!

      xx Hallie from GDY

  3. Caite B (verified owner)

    This is my all time favorite dye! The orange red color is stunning, it lasts for about a month in my hair, and I love the thicker consistency of the product. I naturally have medium brown hair that is fine, but have a lot of it, and this transforms my hair into a vibrant copper fantasy! I always get compliments when I use this to color my hair. My hair is very long, down to my hips, and I need two bottles to fully saturate my hair. I apply this to my dry hair and let it sit for about one to three hours. I definitely am not a professional or the neatest when applying hair color, so the fact that this doesn’t stain my very fair skin is a bonus! Depending on my mood for the month, I enjoy mixing a full tube of Riot and Steal My Sunshine together to make more of a true orange, or Riot and Rock Lobster to make an orangey little mermaid color.

    • Hallie From GDY

      Hi Caite!

      Thank you so much for your review! We are so glad Riot is your favorite dye! Your custom mixes sound great too!

      xx Hallie from GDY

  4. Katie Simning (verified owner)

    I love the smell and the consistency of the dye so much. It is very enjoyable! This turned out to be the orange shade I was looking for. Bright, but didn’t have me looking like an actual orange. That is until the first shampoo. Mysteriously, most of the “red” in this red-orange dye washed out. This is the only reason I didn’t give 5 stars. I actually would’ve given 4 1/2- 4 3/4 stars! I did remove the color once to lighten my base one extra level. Removing was very easy. The fade out is decent. My hair is a currently a lighter orange and the same streak that always fades first is coral. I am currently 2 weeks in and, since I am one to wash every other day in the shower with warm water (c’mon, I live in MN and it is winter!!), it’s faded a little quicker than I wanted, but I know why. I did leave it in for an hour. Normally, I leave a semi perm in overnight. So I do not know if that’d make the dye latch on more. I had not tried orange before this, so I do not know if other oranges last longer. I had tried Peach Fuzz first and it was splotchy and washed out with the first shampoo. Bottom line, I’ll come back to Riot whenever I want orange hair.

    • Jackie from GDY

      Hi Katie,

      Thanks for your review! We appreciate your insight and are happy to hear you have found a love with Riot.

      XX Jackie from GDY

  5. canner.nebula

    First time coloring my hair at home! The dye didn’t stain my skin, it was super vibrant, and even smelled good! I have super short hair, so I didn’t even have to use a full bottle. Definitely lucked out and found a brand I’m sticking to on the first try!

    • Jackie from GDY

      Hi there,

      Yes! We love to hear this. I am so happy to hear you found your new fave dye. Welcome to the GDY family.

      XX Jackie from GDY

  6. Amanda Deleon (verified owner)

    Super vibrant ! absolutely in love with my hair

    • Jackie from GDY

      Hi Amanda,

      Yay! This is great to hear! We love vibrant hair.

      XX Jackie from GDY

  7. mrs Tucker (verified owner)

    To get the desired orange you must first buy ANOTHER color (yellow) in order to get real orange because this is straight up red, all those beautiful pictures will tell you how they had to mix the dye to get this amazing orange color that is supposedly the color Riot. Expensive dye for false results, stained my tub too. Customer service does not update package tracking or acknowledge that it does not update on this website or through email.

    • Jackie from GDY

      Hi there,

      Thanks for your review. Im sorry you didn’t love your Riot experince. Our Riot is a red-orange color. I have had our CS team reach out again to help.

      XX Jackie from GDY

  8. Leilani Jauregui (verified owner)

    made my hair very soft and this color is very vibrant!

    • Jackie from GDY

      Hi there,

      Yay! I am so happy to hear that. Soft and vibrant two of our favorite things.

      XX Jackie from GDY

  9. Judiel Gwen (verified owner)

    This will not wash off at all which is both good and bad. The color lasts long and fades into a pretty peach (leaning more into yellow than red fade) color. Had it for at least 2 months and it wouldn’t come off even after I swam in the pool for 2 days straight which is great if you want to keep it, but bad if you want to switch colors and try to avoid bleaching as much as possible when changing colors.

    • Jackie from GDY

      Hi there,

      We pack our dyes with pigment to ensure long lasting color. If you are looking to fade it without bleaching we suggest washing it in warm water and using a sulfate shampoo to strip it out. If you need any more advice email our expert at [email protected] Thanks for your review.

      XX Jackie from GDY

  10. Cinni04 (verified owner)

    Seriously man I underestimate GDY every time lol I have tried a lot of the colors and the pigment is *always* shockingly powerful. I love it! I combined Riot + Steal My Sunshine and was just blown away by how much I love the vibrancy. I’m so glad y’all added some red tone to the Riot color scale because it really brings some fire-sign vibes to the party.

    • Jackie from GDY

      Hi there!

      Thanks for your review. I’m so happy you love the vibrancy of our colors. We pack our dyes with pigment to give you that long lasting brightness. Im sure your hair looks AMAZING.

      XX Jackie from GDY

  11. Celia_Kidrauhl (verified owner)

    I’ve always had trouble with permanent or other brands for this shade because even without washing it turned out pinkish and with the first wash it became a rose color but not with riot!! Even when it fades it stays orange on a lighter shade that still looks awesome. After use it reinforces my hair too. This is the best hair dye

    • Jackie from GDY

      Hi there,

      I’m so happy you were able to find a great color with us. Thanks for your review.

      XX Jackie from GDY

  12. reedrf202 (verified owner)

    The name really tells it all. It’s very similar to Hayley’s signature orange from our Nostalgic Paramore days. I started with a darker blonde so the red undertones are definitely present giving a nice red orange look that is unique and bold. The dye even smells great. Easy simple dye that took to my hair immediately and processed quickly. Hair felt normal afterwards without damage. Super happy with purchase.

    • Jackie from GDY

      Hi There!

      So happy you are loving the red orange color of riot! Thanks for your review.

      XX Jackie from GDY

  13. carliefilm (verified owner)

    This leaves your hair better than it found it. I was a little nervous about bleaching my hair again, as my last hair color was dark green. This dye not only left my hair softer and stronger, it also smells really good and stays vibrant longer than any other dye. It is amazing that they can do all that and still be cruelty free. Customer for life!

    • Jackie from GDY

      Hi There,

      Thanks for your review. I’m glad to hear you are loving your riot dye! We are so happy to have you as a customer.

      XX Jackie From GDY

  14. Jessica (verified owner)

    I love this dye, the vibrancy lasts long and it leaves your hair feeling so soft, even on my dry split ends.

    • Jackie from GDY

      Hi Jessica,

      So glad you love Riot! We pack our dyes with pigment so you get that vibrancy and log lasting color. Happy to hear you have soft gorgeous colored hair! Thanks for the review.

      XX Jackie from GDY

  15. Yadira Avitia (verified owner)

    I was hesitant about dying my hair because of previous brands I’ve used; bleaching my dark hair just for color to fall out is pretty discouraging. But I took a gamble and I’m absolutely floored at this brand! No matter hwat I wash my hair with or how long it’s been I’ve had little to no fade or bleeding. It didn’t stain my tub or light pillowcases! I’m amazed at this brand, it’s f*ucking amazing and worth every penny. I’ve ordered almost every single color now for me and my kids (9 and 7) <3

    • Jackie from GDY

      Hi There!

      I am so happy to hear you are loving our dye’s! We pack them with pigment so you can get that great color pay off you experienced. Hopefully your kids will love them too.

      XX Jackie from GDY

  16. jrhpannier

    used gdy for the first time today! color is vibrant even on my medium-brown hair (nothing like the picture of course but still very red/orange!! and very pretty!)

    • Jackie from GDY

      Hi There!

      I am so glad you were able to get a super pretty red/orange color. Im sure your hair looks bomb!

      XX Jackie from GDY

  17. abbyjoallman (verified owner)

    She is a strong orange!! I mixed a full bottle of Ex-Girl and half a bottle of this over lightened hair and got an AMAZING tangerine color. It was my first time dyeing with GDY and I was super impressed with how easy the application was. I absolutely love the color payoff and the smell.

    • Jackie from GDY

      Hi There!

      Ohhh love that color combo. Im sure you hair looks like a dreamy tangerine. So glad you loved your first time with us!

      XX Jackie from GDY

  18. Tamaryn Thomas (verified owner)

    Absolutely love the smell of this dye and the colour payout is awesome!

    • Jackie from GDY

      Hi Tamaryn,

      I am so glad to hear you are loving our dye! We pride ourselves on having super pigmented dyes so I’m glad you experienced an awesome color payoff.

      XX Jackie from GDY

  19. missfallynista (verified owner)

    This. Color. Definitely lives up to its name and gave me 2007 flashbacks. I dyed half my hair orange and I did an ombré into a lighter orange. The color goes on and spreads super easily and it’s absolutely the vivid orange I remember from the Riot album. If you want bold and bright… this is exactly it. Absolutely perfect orange dye.

    • Jackie from GDY

      Hi There!

      Bold and bright! Couldn’t of said it better ourselves. Glad you are loving Riot.

      XX Jackie from GDY

  20. Noel Lovell

    This hair color is absolutely amazing! Back in February I got my hair colored at a salon an orange color similar to Riot but it faded very quickly. Wanting my hair to be the same color again but being unable to go to the salon, I decided to buy Riot. This color smells amazing and is super vibrant, exactly the color that I wanted. Thank you, Good Dye Young.

    • Jackie from GDY

      Hi Noel,

      Yay! I am so happy to hear you were able to stay your vibrant orange with the help of us!

      XX Jackie from GDY

  21. heatherwilber

    Ok. So let me preface that I have literally never bleached my hair before this experiment and never had anything but standard hair colors. I had no idea what I was doing but thank goodness for this product. I am extremely satisfied with the richness of this orange. I was worried it would look like a bad bleach job but I have to say that I have been turning heads all morning with how vibrant and alive this color is. When you step out into the sunlight it practically glows. 10/10 I would recommend again.

    • Jackie from GDY

      Hi Heather,

      Thank you for your review on Riot. I am so glad you loved your experience, even as a first time vibrant hair color dyer. Keep turning heads!

      XX Jackie From GDY

  22. psommerville614

    absolutely horrible. the orange wasnt bright at all on my platinum hair but now i cant get rid of it! I bleached it 3 times and the orange wont leave my hair. i had such high hopes for this dye, but even the pink went onto my hair so faded and dull.

    • Becca from GDY

      Hi there,
      Thank you for your review. We are sorry that you had a poor experience using GDY. Our dyes are heavily pigmented to give you long lasting color. Please reach out to us at [email protected] with any more concerns.
      xx Becca from GDY

  23. Alexa_Danyelle (verified owner)

    So, Hayley is my favorite person, and when I saw GDY, I had to try it and let me just tell you. When I put this color in my hair, I cried I was so happy with how the color came out. I’ve been wanting orange/red hair for a long long time, and I already went through the cool tones. My hair has never felt better, smelled better, looked better, than when I use Riot with a dash of Rock Lobster or a dash of Ex-Girl; depending on my mood. 🙂 Even my hair dresser friends love what it’s doing to my hair! I also love how there isn’t any staining whatsoever. Even when I notice 2 days later I got it somewhere on the floor or counter, still no stains!! Even when it fades, I still love my hair color!!!

    • Jackie from GDY

      Hi Alexa,

      Thank you for your review on Riot. So glad you love it! I’m sure your hair looks great!

      XX Jackie from GDY

  24. acidicforte (verified owner)

    This color brightens my pale skin like no other! Not to mention it smells like Earl Grey tea with a hint of lavender. I used this color after lightening my new growth with their lightening kit and it was perfect. Added a bit of Olaplex No. 6 and No. 7 and boom! I will recommend this brand to others for sure.

  25. dexterjudepalacpac (verified owner)

    it’s RIOT ERA-Hayley Williams’ shade of orange! tried it with ex girl, (split hair color). RIOT will really stay with your hair longer compared to Ex girl.Ex girl fades after 1-2 washes, but RIOT didnt disappoint me. It will lasts for a month. it’s more of the RED pigment (which is really hard to get off your hair). smells really good too

    • Jackie from GDY

      Thanks for your review! So glad you liked Riot. We are loving the split color look.

      xx Jackie from Good Dye Young

  26. gabrielle.paskins

    Being the biggest Paramore fan, I had to try Hayley’s product and I love it! It does fade a little with every wash but I think it’s completely worth it since it’s not that expensive and it really is a great product. My hair is softer after using it and it smells AMAZING. I mixed this with a little of Ex-Girl and it went from a deep pink/red to a really nice rose gold. I personally like that it fades a little with every wash because I can change it often by adding more orange or pink. I can’t wait to try the other colors! I highly recommend especially if it’s your first time dying your hair since it doesn’t destroy your hair like some other hair dyes.

  27. monica-5136

    Although it seems like it pulls a reddish orange, this color is extremely perfect! I kind of regret bleaching my hair out and going with PPL Eater, which turned my hair a vivid blue color. Would probably try to go back to this color once the PPL Eater color fades out.

  28. haleychu

    I mixed RIOT! and Steal My Sunshine to create a peachy-orange look. Absolutely stunning. GDY’s formula is outstanding and leaves your hair looking better than it was before you dyed it. For best results wash your hair with GDY’s Color Kind Shampoo and condition with the Color Kind Conditioner. The Pre-Wash and Primer also keep your hair healthy and fresh. LOVE YOU GDY.

  29. AvaDearest

    First time using GDY products and I’m now OBSESSED! Color turned out great, was super easy to wash off the dye that got on my skin and it smells AMAZING! I dye my hair frequently and from now on this will be the only dye I use!

  30. mikey :^)

    I just got this hair dye today at Sally’s, and I was so early to ask for it they haven’t even put it out on display yet! I lightened my hair a bit which was still Kowabunga and I was a little afraid that it would turn brown because the green stuck on my hair pretty well… but it didn’t!

    The last time I went orange it just looked like a bad bleach job trying to strip brown but Riot is so intense and bright the sun might be afraid to show its face!

    Of course, I listened to the entirety of Riot! during the process, and it’s certainly the most fun I’ve had dyeing my hair since the first time I’ve ever dyed it.

    Also- it didn’t stain AT ALL. Usually, hair dye tends to leave messy stains on my forehead and on my sink (I have a bad habit of not protecting my face with vaseline) and it just wiped straight off!

    I’d recommend this colour and brand to anyone willing to try it out! It’s amazing and has brilliant vibrant colours.

    • Hallie from GDY

      Hi!

      Thank you so much for your review of RIOT! We love our orange too and we’re so excited you had fun while dyeing your hair! If there’s ever anything we can do to help you out, please let us know!

      xx Hallie from GDY

  31. Zeke

    Bought from sallys…At first I was so nervous I got the wrong color but im so surprised. The color is amazing it’s probably my favorite color I’ve been so far! My hair feels super soft, it’s super vibrant, definitely gonna be buying more from this brand..I’m planning on going yellow once riot fades out!

  32. Melissa

    Do you like magic and fun? Are you a good time? Then, this color is for you!!!

    Riot is a party in your hair! The color is vibrant, and can outlast my snark… which says something! I don’t see where we can upload photos of the color… so I will try good ol’ Facebook. Keep up the sorcery, because y’all are wizards!!!

    Make good choices,
    -Mel

    • Hallie from GDY

      Hey Mel!

      Thank you so much for your kind words regarding GDY! Our team of wizards here at the office is so happy to hear about your magical color!

      xx Hallie from GDY

  33. Anais

    Super duper stoked on the reformulation for this one. Last time I used Riot it barely left a slight tint and I tried to do an ombré of Riot into Steal My Sunshine and SMS def stole the whole show.( not mad about it ) but that’s all in the past because this reformulation truly kicks ass. It doesn’t stain my hands, smells sOoOoo good and makes my hair feel AMAZE BALLS! The consistency is really easy to spread on my hair which is a big + for me since my hair gets tangled easily and this orange, let me tell ya, this orange IS IT! The color is so rich and deep yet still super vibrant? I don’t know how y’all are doing it but please keep doing it!!!

  34. Anais

    Super duper stoked on the reformulation for this one. Last time I used Riot it barely left a slight tint and I tried to do an ombré of Riot into Steal My Sunshine and SMS def stole the whole show.( not mad about it ) but that’s all in the past because this reformulation truly kicks ass! It doesn’t stain my hands and the consistency is really easy to spread on my hair which is a big + for me since my hair gets tangled easily and this orange, let me tell ya, this orange IS IT! The color is so rich and deep yet still super vibrant?

    • Hallie from GDY

      Hey Anais!

      We’re SO happy that Riot is perfect for you! We’ve worked hard to bring you a dye with gorgeous color that’s also hair healthy! Thank you for using and supporting GDY.

      xx Hallie from GDY

  35. Robin (verified owner)

    So, about this reformulation. I used the original formula of Riot about 2 years ago, which was a lovely and unique shade of orange-yellow. I recently wanted to get my hair back to vibrant colors and ordered some of this dye to get back to orange. The thing is is that the color is barely even orange anymore. I ordered a tube of Rock Lobster as well and the colors look almost identical.I know more red was added to combat the yellow, but I feel the color is hardly even orange anymore. The dye is still good but the color online and on the box are misleading. On top of that, the new Steal My Sunshine looks like the old formula of Riot and isn’t the true yellow that made SMS such an exceptional dye.

    • Hallie from GDY

      Hi Robin!

      Our new formulation of Riot is more red-based than yellow-based. When comparing the colors in the tubes, they do look similar because they both have strong red undertones. Our Riot does dye hair orange but it no longer fades to yellow because it is now a red-based orange. We apologize for any inconvenience you may have been caused and we hope you ended up with your desired hair color!

      xx Hallie from GDY

  36. luptabush

    This dye is amazing. It didn’t stain my skin, made my hair super soft despite having been bleached 3+ times, and was incredibly vibrant. 5 washes in with lukewarm water and a bit of left over dye in my conditioner and its barely faded. If you’re looking for a firey orange, this is absolutely a good choice.

    • Hallie from GDY

      Hi!

      Yay! We are so happy your hair is still looking great! We love adding a tiny bit of dye to our conditioner to lengthen the life of our color! Thank you for the love.

      xx dye happy,
      Hallie from GDY

  37. nicole.n (verified owner)

    Didn’t leave a residue and really conditioned my hair, color was super vibrant. Never going back to manic

    • Hallie from GDY

      Hi!

      We are so happy Riot left your hair conditioned and vibrant! Thank you for leaving this review.

      xx dye happy,
      Hallie from GDY

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