GDY Riot

This one’s got teeth and they’re just a little bit crooked. Hayley’s signature shade of neon orange.
BONUS: Your wish is our command! This color has been reformulated with just a hint more red pigment in the base for less of that yellow undertone.

  • Creamy Formula in a 5 oz. tube
  • Mixable Unapologetically Loud Colors
  • Bergamot Essential Oil offers a Citrus/Sweet Scent
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free
  • Vegan & Cruelty Free Cream Formula
  • Safe For All Hair Types

$18.00

In stock

SKU: 858351006505 Categories: ,

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Nourishing, non-toxic hair dye that combines professional-grade pigments with good for hair ingredients to strengthen and condition the hair while it deposits ultra-vibrant color.

  • High quality cream base, like a hair mask
  • Color lasts 4-6 weeks
  • Ultra bright and unapologetically loud color, mixable to create your own custom shade
  • Add Fader for a pastel shade
  • Add None More Black for a deeper shade
  • Peroxide and Ammonia free so it won’t fry your hair
  • Includes Sunflower Extract, rich in Vitamins A, C and E to condition
  • Scented with Bergamot Essential Oil, for a subtle citrus scent that promotes feelings of happiness and warmth
  • Vegan. Cruelty-Free
  • Free List: Ammonia-Free, Peroxide-Free, Formaldehyde-Free, 4-APB Free, PPD-Free, Persulfates-Free, Paraben-Free, Resorcinol-Free, MEA-Free, Nickel-Free
MULTILAYER LOOK. SEMI-PERMANENT.
USING THE LIGHTENING KIT. SEMI-PERMANENT.

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We named this shade after the first big Paramore record, RIOT! It was during that album cycle that I became known as “the flame-headed frontwoman” of our music scene and pseudo-emo image became synonymous with a whole era of alternative music. It wasn’t something I really planned. I’d met Brian a few months prior to shooting Paramore’s video for “Misery Business” and I told him I kind of wanted to look like a comic book character. He cut my bangs into a faux-hawk, dyed them neon orange, and sent me off with a few bottles of the same dye to touch up with.
If Brian had not created that look for me, a lot of things might be different today. The coolest part of it all is how close we became since that day. We had to name the orange after RIOT! because that was a really definitive time in both of our lives. – Hayley

HOW TO APPLY
1. To create the best canvas for your color, we recommend lightening your hair. Use our Lightening Kit and follow the directions to achieve the correct foundation for your color.
2. Mix color in the GDY Color Mixing Bowl and use the GDY gloves to prevent staining hands. (see GDY Tool Kit)
3. Do a strand test to insure color is as desired.
4. Section out dry hair and apply the color. Make sure color is fully saturated at every step.
5. Let the color sit for at least 30 minutes – the longer you let it sit, the more vibrant the color.
6. Rinse with cold water, gently dry your hair and style as desired.

COLORING TIPS

  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • While color is processing, use a cap to keep the color damp.
  • Product will stain, so protect all surfaces and clothing.
  • Rinse with our Fader to minimize bleeding of the color.
  • Allow at least 24 hours before your first shampoo.

COLOR CARE TIPS

  • The more you wash your hair, the more your color will fade. Rinse with cool water when you do shampoo…as cold as you can stand if you’re up for it!
  • Use Conditioning treatments! You can actually use our Fader as a hair mask! Leave it in for 10-15 minutes for softer hair.
  • Save leftover dye to touch ups roots when they come in. Simply seal up your unused portion and store in a cool, dry place. The product will last up to 12 months after opened.
  • Add a few drops of your GDY Dye into your shampoo and/or conditioner to keep the color bright.