A classically gorgeous purple with just enough bite to turn heads.

  • Creamy Formula in a 5 oz. tube
  • Mixable Unapologetically Loud Colors
  • Bergamot Essential Oil offers a Citrus/Sweet Scent
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free
  • Vegan & Cruelty Free Cream Formula
  • Safe For All Hair Types
5.00 out of 5 based on 3 customer ratings
(3 customer reviews)


In stock

SKU: 858351006567 Categories: ,

Nourishing, non-toxic hair dye that combines professional-grade pigments with good for hair ingredients to strengthen and condition the hair while it deposits ultra-vibrant color.

  • High quality cream base, like a hair mask
  • Color lasts 4-6 weeks
  • Ultra bright and unapologetically loud color, mixable to create your own custom shade
  • Add Fader for a pastel shade
  • Add None More Black for a deeper shade
  • Peroxide and Ammonia free so it won’t fry your hair
  • Includes Sunflower Extract, rich in Vitamins A, C and E to condition
  • Scented with Bergamot Essential Oil, for a subtle citrus scent that promotes feelings of happiness and warmth
  • Vegan. Cruelty-Free
  • Free List: Ammonia-Free, Peroxide-Free, Formaldehyde-Free, 4-APB Free, PPD-Free, Persulfates-Free, Paraben-Free, Resorcinol-Free, MEA-Free, Nickel-Free

3 reviews for GDY PPL Eater

  1. 5 out of 5


    I’ve been wanting to dye my hair for YEARS and have just never gotten the courage to do it UNTIL LIKE A COUPLE DAYS AGO I GUESS. This dye was amazing, smelled super good, and I used like… barely any and it was still super pigmented. I have v short hair so that’s one thing, but I probably only used like? A tablespoon or two? of dye and then a bunch of white conditioner and even after mixing them together it was still JUST AS PURPLE it was amazing and now I’m rockin some purple hair and I love it. I didn’t bleach the top part of my hair as long as the rest (bc i’m impatient) so the longest part of my hair is more of an ashy dark blue while the rest is a poppin purple but it looks cool I’m a fan. <3 And the fact that it's all vegan is a huge plus!!!

  2. 5 out of 5

    (verified owner):

    Phenomenal dye! It smells great and the color looks so nice and last so long!!

    • :

      We’re so happy you love our dye as much as we do! The lovely smell of they dye comes from Bergamot essential oil and we love it as well!
      xx dye happy,
      Hallie from GDY

  3. 5 out of 5

    (verified owner):

    I love love love this color!! It’s so creamy and pigmented but it didn’t stain anything! If I got it on my skin I just washed it with Dawn dish soap and it rubbed right off and same with the counters and floors! (Yes I’m very messy) My hair was a light faded pink and I decided not to bleach because I wanted to see what it would look like, it’s purple in some lights but a deep blue in others. It’s awesome!! It also left my usually very dry hair feeling silky soft 🙂 i can’t wait to try other colors!!! I just ? it!! Thanks for letting me fufill my ? dreams!!

    • :

      Hey Karyssa!
      We’re so happy you love PPL Eater as much as we do! Our dyes are formulated with conditioning properties that re-hydrate and correct porosity (roughness) in hair that is compromised when you bleach or dye your hair. Be sure to share pictures of your gorgeous hair with us on social media!
      xx dye happy,
      Hallie from GDY

Add a review

As soon as we knew we needed to create a classic purple shade, Brian piped up, “we have to call it People Eater!”… You know, like the Purple People Eater? We decided to shorten it to “PPL Eater” because, well, it’s faster to type in an Instagram caption. #justletusbemillenials – Hayley

1. To create the best canvas for your color, we recommend lightening your hair. Use our Lightening Kit and follow the directions to achieve the correct foundation for your color.
2. Mix color in the GDY Color Mixing Bowl and use the GDY gloves to prevent staining hands. (see GDY Tool Kit)
3. Do a strand test to insure color is as desired.
4. Section out dry hair and apply the color. Make sure color is fully saturated at every step.
5. Let the color sit for at least 30 minutes – the longer you let it sit, the more vibrant the color.
6. Rinse with cold water, gently dry your hair and style as desired.


  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • While color is processing, use a cap to keep the color damp.
  • Product will stain, so protect all surfaces and clothing.
  • Rinse with our Fader to minimize bleeding of the color.
  • Allow at least 24 hours before your first shampoo.


  • The more you wash your hair, the more your color will fade. Rinse with cool water when you do shampoo…as cold as you can stand if you’re up for it!
  • Use Conditioning treatments! You can actually use our Fader as a hair mask! Leave it in for 10-15 minutes for softer hair.
  • Save leftover dye to touch ups roots when they come in. Simply seal up your unused portion and store in a cool, dry place. The product will last up to 12 months after opened.
  • Add a few drops of your GDY Dye into your shampoo and/or conditioner to keep the color bright.