GDY Blue Ruin
$18.00
Our truest, bluest shade. This color is as classic as they come.
- Creamy Formula in a 5 oz. tube
- Mixable Unapologetically Loud Colors
- Bergamot Essential Oil offers a Citrus/Sweet Scent
- Botanically Infused with Natural Sunflower Extract
- Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free
- Vegan & Cruelty Free Cream Formula
- Safe For All Hair Types
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Nourishing, non-toxic hair dye that combines professional-grade pigments with good for hair ingredients to strengthen and condition the hair while it deposits ultra-vibrant color.
- High quality cream base, like a hair mask
- Color lasts 4-6 weeks
- Ultra bright and unapologetically loud color, mixable to create your own custom shade
- Add Fader for a pastel shade
- Add None More Black for a deeper shade
- Peroxide and Ammonia free so it won’t fry your hair
- Includes Sunflower Extract, rich in Vitamins A, C and E to condition
- Scented with Bergamot Essential Oil, for a subtle citrus scent that promotes feelings of happiness and warmth
- Vegan. Cruelty-Free
- Free List: Ammonia-Free, Peroxide-Free, Formaldehyde-Free, 4-APB Free, PPD-Free, Persulfates-Free, Paraben-Free, Resorcinol-Free, MEA-Free, Nickel-Free
16 reviews for GDY Blue Ruin
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From day one, Brian and I listed Clementine from the movie Eternal Sunshine Of The Spotless Mind as an inspiration for some of our shades. When her character is first introduced, she talks mostly of her hair, which is dyed – rather unevenly, haha – a bold blue… “It’s called ‘Blue Ruin’. Snappy name right?” – Hayley
HOW TO APPLY
1. To create the best canvas for your color, we recommend lightening your hair. Use our Lightening Kit and follow the directions to achieve the correct foundation for your color.
2. Mix color in the GDY Color Mixing Bowl and use the GDY gloves to prevent staining hands. (see GDY Tool Kit)
3. Do a strand test to insure color is as desired.
4. Section out dry hair and apply the color. Make sure color is fully saturated at every step.
5. Let the color sit for at least 30 minutes – the longer you let it sit, the more vibrant the color.
6. Rinse with cold water, gently dry your hair and style as desired.
COLORING TIPS
- Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
- While color is processing, use a cap to keep the color damp.
- Product will stain, so protect all surfaces and clothing.
- Rinse with our Fader to minimize bleeding of the color.
- Allow at least 24 hours before your first shampoo.
COLOR CARE TIPS
- The more you wash your hair, the more your color will fade. Rinse with cool water when you do shampoo…as cold as you can stand if you’re up for it!
- Use Conditioning treatments! You can actually use our Fader as a hair mask! Leave it in for 10-15 minutes for softer hair.
- Save leftover dye to touch ups roots when they come in. Simply seal up your unused portion and store in a cool, dry place. The product will last up to 12 months after opened.
- Add a few drops of your GDY Dye into your shampoo and/or conditioner to keep the color bright.
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Elizabeth Cantrell (verified owner) –
I absolutely love this color and the product is fantastic. The dye smells great and my hair feels sooo soft but listen to the reviews when they say the color bleeds. My hands, face, and tub are blue. Honestly I’ll probably just buy a different color bet time and hope it doesn’t bleed as bad. If it didn’t bleed as bad I’d give it a 5/5, regardless this is probably my favorite dye that I’ve tried so far!
Hallie –
Hi Elizabeth!
We’re so happy you love our Blue Ruin as much as we do! That amazing scent is made up of our special essential oil blend consisting of Bergamot and Citrus. Our dyes are heavily pigmented and do tend to bleed but you can minimize this by washing your hair sparsely and in cool/cold water when you do wash. This helps to seal the color into the hair cuticle and help your hair stay soft and shiny while minimizing bleeding.
Thank you for reviewing our Blue Ruin!
xx Hallie from GDY
hilliardthompsonfamily –
The color is amazing! Such a vibrant Blue. I have used many different brands in the past, and this color seems to hold on the best. WARNING: color bleeds extremely bad, if you keep your hands in your hair, YOUR HANDS WILL BE BLUE (EVEN WEEKS LATER), AND IT WILL LOOK AS IF YOU HAVE MASSSACRED A VILLAGE OF SMURFS…
Becca from GDY –
Hey!
We’re so glad you love Blue Ruin! We pack pigments into our dyes to ensure long lasting color and that can result in temporary bleeding of the hair color.
xx Becca from Good Dye Young
lilbeezxoxo –
i tried this dye because i love hayley williams with my whole heart, but this dye is driving me insane. its been about 2 months since ive dyed my hair and it will not come out. the past week ive tried every semiperm removal method but this wont budge. normally this would be a good thing i suppose but i wanted semi perm and not this to be stuck forever. i really want to dye my hair red, but now its too blueish green
Becca from GDY –
Thank you for your review on Blue Ruin. We pack our dyes with pigments to ensure long lasting color. We are sorry you are having trouble removing the dye. Please send us an email at hey@gooddyeyoung.com so we can discuss in more detail!
xx Becca from GDY
Brad! –
Hi!
This was my first time dyeing my hair a vibrant color (I went platinum blonde once). I did it all on my own and while that made me nervous, I kind of had a blast. The color is super pigmented, so I would DEFINITELY recommend some disposable gloves so your hands don’t turn blue. The color stays, but when I was it kind of fades to a lighter blue. I love the deep, vibrant blue when it looks freshly-dyed, so I touch it up by putting a little dye in my conditioner about once a week-ish? With gloves; I’ve stained my hands blue a lot! And my tub a little bit, but I’ve managed to scrub it out.
Also, I feel like everyone says it smells awesome but they aren’t kidding!
Thanks GDY!
Millermeredith42 –
Alright, so I’ve dyed my hair a lot, every color imaginable. So I decided to go blue one day on a whim and went to Sally’s and they pitched me this new brand that had just been released, Good Dye Young. I’ve never met Haley Williams, but honestly I would trust her with my life, so I said sure why not. First of all, the dye smells AMAZING. A little went a long way, and although I only had time to leave the dye in for 20 min, it sure was BLUE. There were a few spots where it didn’t take as well and ended up kind of green, which is my least favorite hair color, but we touched it up later and left it in longer. I live in A place where the water is harsh, and I didn’t use color safe shampoo, so it did quickly fade, but dang, that color holds on. I dyed it in January. It is now August. I’m still green. I’ve tried color oops, bleach, vinegar, heat, nothing has worked. The only ting that came close to working was dying it red to neutralize it, but that quickly faded to, guess what, green again. I personally hate having green hair, but this is my life now. I’m one with the green. I’m basically Shrek, but like, hotter. Moral of the story, if you’re going to use this dye, you gotta COMMIT, cuz it ain’t givin up on you easy.
Becca Sievers –
Hey! Thank you for your review on Blue Ruin. We’re sorry you are having trouble removing the dye. Our dyes are extremely pigmented to give you long lasting results, as you have experienced for yourself! Please email us at hey@gooddyeyoung.com for more information.
xx Becca from Good Dye Young
Amassri –
Color payoff is great. The staining is a disaster. If I wanted a color that stained this much I would just use splat. Probably wouldn’t buy again unless the formula was changed.
Becca Sievers –
Thank you for your review on Blue Ruin! We are happy that you like the color payoff. Our colors are extremely pigmented to give you the longest lasting results. Sometimes this can mean more bleeding. However, the color will stop bleeding after a few washes!
xx Becca from Good Dye Young
em.knives –
THE BEST! Blue ruin has such a beautiful and bright pigment and smells so good! I get compliments on my hair color all the time! I found that maybe $18 for the tube is a bit much, but the product does last a long while since you only need so much to get to the desired color you want. The color fades well and last me weeks before ever having to touch it up. I also used the lightening kit that I bought from Sally’s and it worked great, but since I have pretty long hair I needed more than one kit. I will definitely only be using this brand for hair dyes. Also, I love that the products are vegan and cruelty free! ily GDY 💙
Ade030 (verified owner) –
I know it says the color lasts 4-6 weeks , but for me personally it lastes MONTHS! and i wash my hair very frecuently so i was So impressed. I bought this color twice and is the best dye i ever used.
P.S: i think the fluid ounces changed because now i can use only 1 box of dye for all of my hair!
izabellaxrose –
This dye is fantastic! I mixed it with half a tube of PPL Eater to get a rich indigo color. It’s held up extremely well! It’s been over a month since I dyed my hair and the color has only faded a bit. It has bled onto my clothes, however it comes off in the washer so it hasn’t stained anything. Though it does bleed quite a bit. Other than that, this dye is amazing and I will definitely repurchase it in the future!
Julianne Sands (verified owner) –
Blue ruin is THE dye for me. I LOVE how blue it is and how it always lasts soo long. So I am so glad for that. I’ve been using Blue Ruin since the end of 2016. Having blue hair makes me feel soo confident. I love how it fades to a beautiful aqua then a nice green. I will continue to dye my hair with GDY. I recently ordered some more Blue Ruin and a box of PPL Eater. So at some point I will try out PPL Eater. P.S. I LOOOVE how it smells. ♡♡
Savanna Pollock –
This blue dye is great!!! I’ve had it in my hair for about 2 months and although it has faded, it’s faded SO WELL! I went to my moms the other day and she just said “your hair is REALLY still THAT blue” it’s the magic of GDY, mom 💁♀️ 10/10 recommend this to EVERYONE!!!!
Dravvin Bane (verified owner) –
I have no words for this product. I used to use Arctic Fox but it kept fading too quickly and then I found this and my mind is blown! I had a very washed out blue to start and now I’m a vibrant dark blue and I LOVE it!! I bought the hair care as well and just using the prewash, shampoo and conditioner just today I noticed an amazing change in my hair. Best of all? The color is STILL there! It hardly faded (if it did) whereas my first wash with other brands would practically fade to pastel almost.
Finding this brand has been a godsend!! I get so many compliments at work with it and though it does stain I can deal with that because I am absolutely in love! Finally, I found vegan hair colors and hair care that works and smells absolutely wonderful!! I’m so pleased and shall go “dye happy” now!♡♡
Hallie from GDY –
Hello!
Yay!!! We are STOKED that you love GDY and that you’re getting a ton of well-deserved compliments! Thank you for supporting GDY.
xx Hallie from GDY
princesa.saraaa –
Hi, hello!!! I bought this color around January and I only used less than half the bottle bc only half of my hair was “dye-able” but anyways I still have some bc I’ve only touched up once!! The color is still strong and beautiful!!! And when it fades it’s a cool green-blue and at work (I’m a cashier at a grocery store) I am constantly getting complimented by customers with the fresh and fading versions!! I recommend you guys to EVERY customer!! Anyways thanks for being the first hair dye brand to not suffocate me!!! 🥰
Hallie from GDY –
Hello!
We are so pumped that your hair is always beautiful, fresh or fading! Thank you so much for spreading the word about GDY! Also, keep in mind that our products are good for up to one year after opening so you can always go back to use that other half of the bottle!
xx Hallie from GDY
madacker (verified owner) –
My third time using Blue Ruin and i could not be any happier! i had never dyed my hair before Good Dye Young but i was so happy to support such a positive company and community. the color lasts for SO long, smells amazing, and has done no damage to my hair whatsoever. thank u guys so much ❤️
Hallie from GDY –
Hello!
We are so happy you decided to choose GDY to dye your hair for the first time! Thank you so much for the love!
xx Hallie from GDY
Nicole Cast (verified owner) –
Amazing vibrant and long lasting blue! I’ve had it this color for a month with minimal fading. Smells amazing and made my hair softer! 🙂
My only criticism is that I warn users that the dye color is more of a deep royal blue when dyed on white/platinum blonde. To get the color advertised on both models pictured above you need to add a large amount of fader.
Hallie from GDY –
Hey!
We are so happy your hair is very vibrant and has lasted for a long time! You are correct in that our Blue Ruin is more of a deep blue but the more you wash your hair (especially in hot water), the more your hair will fade to a lighter blue! If there’s anything else we can help you with, please let us know!
xx dye happy,
Hallie from GDY
juby736 –
A wonderful blue that last long and fades well! Smells great too!
Hallie from GDY –
Hello!
We agree that Blue Ruin is a wonderful blue and we’re so happy that you love it too! That great smell comes from Bergamot essential oil which helps to condition hair and also helps to alleviate stress.
If there’s anything else we can help you out with, please let us know!
xx dye happy,
Hallie from GDY