Staying Power

When applied to Platinum Blonde hair. Results may vary.

1 Wash 2-6 Washes 7-24+ Washes

The Good Stuff

Cruelty-free

Vegan

Free of ammonia, Formaldehyde, Peroxide, & PPD

Natural Sunflower Extract

Made with love in the USA

Basic Info

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 15-24+ washes. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

PLEASE NOTE: this is a blue gray color  

YESYESYES

  • Healthy hair focused.
  • Sunflower Extract adds UV protection to shield hair from the sun and hot tools that cause color fading.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.
  • Vegan and cruelty free.

H*CK NO

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates

Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit. Semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands!

Step 3: Do a strand test before applying the color all over to ensure you love the look!

Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair. Make sure the color is fully saturated!

Step 5: Let the color sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

Allow at least 24 hours before your first shampoo. 

Rinse hair with cool water each time you wash to minimize fading process. 

Reduce hair washing days to extend color.

KO is a true gold, so if your hair lifts yellow there’s no need to tone!

Want more tips? Email Hey@gooddyeyoung.com to ask our expert!

Ingredients

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, PEG-40 Castor Oil, Octyldodecanol, Propylene Glycol, Glycerin, Mica, Dicetyldimonium Chloride, Titanium Dioxide, Fragrance (Parfum), Laureth-23, Laureth-4, Phenoxyethanol, Sodium Benzoate, Basic Yellow 57, Chlorhexidine Dihydrochloride, Glucose, Citric Acid, Polyquaternium-113, Ascorbic Acid, Basic Brown 17, Tocopheryl Acetate, Iodopropynyl Butylcarbamate, Helianthus Annuus (Sunflower) Seed Extract, Biotin, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Basic Yellow 40.

Reviews

KO

Knock out and rock out! This bold gold will be sure to make heads roll.

Want to get Hayley's Look from This Is Why?


Pre-lighten your hair with our Lightening Kit for best results!
$19.00
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Other Shades

Current Selection: KO

Staying Power

When applied to Platinum Blonde hair. Results may vary.

1 Wash 2-6 Washes 7-24+ Washes

The Good Stuff

Cruelty-free

Vegan

Free of ammonia, Formaldehyde, Peroxide, & PPD

Natural Sunflower Extract

Made with love in the USA

Basic Info

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 15-24+ washes. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

PLEASE NOTE: this is a blue gray color  

YESYESYES

  • Healthy hair focused.
  • Sunflower Extract adds UV protection to shield hair from the sun and hot tools that cause color fading.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.
  • Vegan and cruelty free.

H*CK NO

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates

Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit. Semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands!

Step 3: Do a strand test before applying the color all over to ensure you love the look!

Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair. Make sure the color is fully saturated!

Step 5: Let the color sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

Allow at least 24 hours before your first shampoo. 

Rinse hair with cool water each time you wash to minimize fading process. 

Reduce hair washing days to extend color.

KO is a true gold, so if your hair lifts yellow there’s no need to tone!

Want more tips? Email Hey@gooddyeyoung.com to ask our expert!

Ingredients

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, PEG-40 Castor Oil, Octyldodecanol, Propylene Glycol, Glycerin, Mica, Dicetyldimonium Chloride, Titanium Dioxide, Fragrance (Parfum), Laureth-23, Laureth-4, Phenoxyethanol, Sodium Benzoate, Basic Yellow 57, Chlorhexidine Dihydrochloride, Glucose, Citric Acid, Polyquaternium-113, Ascorbic Acid, Basic Brown 17, Tocopheryl Acetate, Iodopropynyl Butylcarbamate, Helianthus Annuus (Sunflower) Seed Extract, Biotin, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Basic Yellow 40.

Reviews