Want to be a total knockout? This bold gold is known to make heads roll.
Regular price $19.00 Sale price$10.00 Save $9.00

The Facts

  • True, bright golden shade
  • Semi-Perm
  • 16-24+ washes
  • Most vivid on level 10 hair

Semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask with essential oil benefits.



Hair Healthy Ingredients

Infused with healthy-hair-focused ingredients:

  • Ethically-sourced mica that shimmers for a true metallic look.
  • Sunflower Extract adds UV protection to shield hair from the sun and hot tools that cause color fading.
  • Fragranced with Bergamot essential oil. It smells incredible and is known for its mood-boosting properties.
  • Ultra creamy formula that deeply conditions hair while depositing color.
  • Always 100% vegan and cruelty-free.

All Ingredients

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, PEG-40 Castor Oil, Octyldodecanol, Propylene Glycol, Glycerin, Mica, Dicetyldimonium Chloride, Titanium Dioxide, Fragrance (Parfum), Laureth-23, Laureth-4, Phenoxyethanol, Sodium Benzoate, Basic Yellow 57, Chlorhexidine Dihydrochloride, Glucose, Citric Acid, Polyquaternium-113, Ascorbic Acid, Basic Brown 17, Tocopheryl Acetate, Iodopropynyl Butylcarbamate, Helianthus Annuus (Sunflower) Seed Extract, Biotin, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Basic Yellow 40.


Level 10

The perfect base for the most vibrant and long-lasting results!

Level 9

KO can easily cover the yellow tones present in level 9 hair. 

Level 8

KO will enhance any golden tones in level 8 hair. 

Level 7

KO may add a slight gold tint to dark hair, and will wash out faster. 

Step 1: To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. This is because our semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Remember: wear gloves to prevent staining on your hands.

Step 3: Do a strand test before applying the color all over your hair to ensure you love the look!

Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair. Make sure the color is fully saturated throughout each section.

Step 5: Let the color sit on your hair for at least 30 minutes.

Step 6: Rinse with cool water only. Do NOT use any shampoo or conditioner when you rinse.

Step 7: Style your freshly dyed locks just the way you like, you stone-cold fox ;)

To maximize the vibrancy of your newly semi-permanent dyed hair, we recommend waiting at least 24 hours before your first shampoo. To minimize fading over time, rinse your hair with cool water each time you wash. Plus: try reducing your hair washing days to extend the color even further.

  • New to vibrant colors? Look no further. KO is a killer starter color.
  • It’s a true golden hue, so if your hair lifts yellow there’s no need to tone before applying.
  • Over time, KO will begin to fade into a natural looking blonde.
  • Want more tips? Check out our (DYE)rectory!

Oh, by the way, KO is one of Hayley’s go-to shades. To get her look, try this:

  • Mix a full tube of KO with a third of a tube of Copper DYEposit
  • Add half a tube of Biz
  • Mix until combined
  • Apply to hair
  • Let sit for at least 30 minutes
  • Rinse and style!



Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.