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Ex-Girl

GDY Ex-Girl

(39 customer reviews)

$18.00

A high-kickin’ hot-pink that’ll make all your exes wonder what they’re missing.
TIP: Stop taking their calls.


Pink hair dye chemical free

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006543 Categories: , , Tag:
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.
Care:

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.

Tips:

  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • The pigments in pink hair dye are known to be one of the fastest fading colors. Reduce your wash days and add a bit of Ex-Girl to your conditioner to keep your color fresh!
  • Ex-Girl is most vivid on level 10 hair, but will show up on level 7+ hair.
  • Add a few drops of None More Black to create a magenta!

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

39 reviews for GDY Ex-Girl

  1. John Quibuyen (verified owner)

    Out of all the times I’ve dyed my hair, this color has been the most brightest, longest lasting hair dye I’ve used. I absolutely love the fact that it’s vegan and cruelty free. I was heartbroken when it was pulled from retail shelves due to problems with the formula but it’s back and I’m so excited to use it.

    • Hallie From GDY

      Hello John!

      Thanks so much for your review! We love that you love our Ex-Girl! It’s back and better than ever so we can’t wait for you to try it out again!

      xx Hallie from GDY

  2. sweetsbeatsmusic

    My experience with Ex-Girl has been super confusing. I am an experienced hairstylist myself, so I know to lighten the hair to at least a level 9 or 10 for it to really show up. I fully saturated a client’s pre-lightened level 10 blonde head with Ex-Girl for almost an hour, and the result was a very patchy, faded pastel pink. From the advertising and customer reviews, this color is supposed to come out a very vibrant pink. My only guess is it was a packaging mishap? The color I used ended up looking more like Pink Puff than Ex-Girl. It’s so strange to me, because I’ve used Blue Ruin (my favorite blue ever!) and it’s literally the most pigmented color I’ve ever touched, so I thought Ex-Girl would be similar. I wouldn’t dare dilute this color. It barely covers the pale yellow tones. Might want to reformulate this? Much respect to you.

    • Hallie From GDY

      Hello!

      Thank you for your comment! Good Dye Young upholds a high standard of quality for our products. We are aware of an issue with our semi-permanent dye Ex-Girl. The stability of the pigment is wearing off at an accelerated rate, thus discoloring and shortening the lifespan of the dye. We have decided to pull Ex-Girl while we work vigorously with our lab and product development team to resolve this issue. Our improved Ex-Girl reformulation will be available in the near future. We apologize for any inconvenience you may have experienced in using our Ex-Girl. We would love to make this right so please reach out to us at [email protected]!

      xx Hallie from GDY

  3. kaetlyn.bailey

    I originally bought the sky-high color. This was a beautiful pastel blue from the outside of the box but after putting it on very lightened blonde hair, it turned very dark. Additionally, this blue stayed in for 6 months and nothing I did would take it out. Even bleaching over it. This brings me to the current issue. Since I couldn’t get the blue out, I was going to cover it with this bright pink. the blue was light enough to take the pink and I was stoked. EXCEPT, I had two bottles for my hair. Both labeled ex-girl on the box and on the cap of the bottle. I used the first bottle thinking nothing of the second until I needed that bottle. I opened the second bottle and it was a completely different color. It was very light pink/purple. Mind you, half of my head is done. So I used the bottle. I’m not waiting on results and just hope for the best. I so badly want to love the brand, but I’ve been having too many issues to say it’s been great. (bought mine from distributor sallys)

    • Jackie from GDY

      Hi there,

      Thanks for your review. Im sorry to hear you had trouble with our Ex-Girl. If you would, please email us at [email protected] so we may gather more info.

      XX Jackie from GDY

  4. Stephanie (verified owner)

    I’ve used GDY’s poser paste in the past and finally tried the semi-permanents. Ex-Girl was the first color I tried and it made my hair feel a lot nicer after bleaching (which is a HUGE plus), smells just as good as their other products, and I was really happy with how the color came out. I used fader along with it and it still came out really pretty and vibrant. This was also one of the first pink dyes that actually took to my hair quite nicely. Overall, I had a great experience with the product. I can’t wait to try out all of the colors; I may be permanently switching to GDY!

    • Jackie from GDY

      Hi there,

      Aw we love to hear it! So glad you enjoyed Ex-Girl! Thanks for your review.

      XX Jackie from GDY

  5. Katherine Pazda (verified owner)

    I love Ex Girl, but twice now I’ve ordered it in a larger order and when I go to use it, it’s a bad batch (think super light pink). The same thing has happened to me with Pink Puff, so my advice is check it if you aren’t planning on using it ASAP.

    It tends to fade faster for me because I wash my hair almost every day.

    • Jackie from GDY

      Hi Katherine,

      Thanks for your review. I’m sorry you experienced an unusual pink color. Please reach out to [email protected] so we can learn more about your experince. Otherwise I am happy to hear you enjoy our vibrant Ex-Girl!!

      XX Jackie from GDY

  6. Peyton Tayoan (verified owner)

    One of my favorite hair dyes. It smells good, fades slowly, and still leaves your hair feeling healthy. 15/10

    • Jackie from GDY

      Hi Peyton,

      This is what we like to hear!! I am so happy you love our Ex-Girl color. We pride ourselves on the fact we pack our dyes with pigment so you can get that vibrancy and long lasting color. Thanks for your review.

      XX Jackie from GDY

  7. Russell Cumby (verified owner)

    My hair is super dark and when bleaching my hair it came up a lot, but my roots were lighter than the rest of my hair. The color stuck in most of my hair for about a month and was very vibrant, but after that month I was blond everywhere but my roots that had a pink tinge. It’s been three or four months and my roots are only now blond. Even though this color faded out fast, I love how it toned my blonde hair, so I will be purchasing it again for when I rebleach my roots. Only knocking a star off because I wish it stayed for longer, but it definitely stays longer on super light hair!

    • Jackie from GDY

      Hi there,

      Thanks for your review! Im glad you enjoyed you experince with Ex-Girl and will purchase again. Pinks and reds are the first colors to fade due to the science behind the pigment. However, that is why we pack our dyes with pigment so that you can have that vibrant hue and still have a good color as it fades.

      XX Jackie from GDY

  8. skhoffman15 (verified owner)

    I used this on my already-bleached hair ends that were light yellowish (not white) and my hair picked up the vivid pink color beautifully. I also applied some to my dark brown hair and my brown hair didn’t magically become pink but now has a slight tint in the light, which is what I was going for. I’ve shampooed once since applying (I use olaplex, sulfate free etc.) and the color is only slightly more muted but still great and doesn’t look faded or streaky. I’ve mainly used pravana in the past and GDY will be my new go-to.

    • Jackie from GDY

      Hi There,

      Happy to hear you were able to use Ex-Girl is so many different ways! Thanks for your review.

      XX Jackie at GDY

  9. Judiel Gwen (verified owner)

    Added a tiny bit of Riot and Blue Ruin to make it a bit more fuschia. Added some Fader as well.
    The brightness/vividness washed off after just a few washes (which is understandable because it’s pink and I added Fader), but the color fades beautifully and I kind of preferred the less bright version. Pigment is strong considering I diluted it. One of the best pink dyes out there because it lasts so long.

    • Jackie from GDY

      Hi There,

      Thanks for your review! I am so glad you are loving our pink and the vibrant pigment in our dyes.

      XX Jackie from GDY

  10. gavinshubeck

    Turned out a cotton candy pink on hair bleached to the highest level. Not a bad dye, just super disappointed its not near the color expected.

    • Jackie from GDY

      Hi There,

      I’m sorry you didn’t love our pink! For Ex-Girl to show best it should be applied to level 10 (platinum blonde) hair. Thanks for your review.

      XX Jackie from GDY

  11. Jade (verified owner)

    I love this color so much. I bleached my hair to yellow blonde and it showed up so well. I left it in for two hours and in the shower, the water ran clear super quickly. The second time I washed my hair, almost no color came off and it still looks super fresh. It does lean more purple than a red kinda pink but it’s still a cool product for someone wanting to go pink for the first time like me.

    • Jackie from GDY

      Hi Jade!

      Thanks for your review. I am so happy to hear you loved the pink color! Welcome to the first time pink hair club, I personally joined a few months ago myself. 🙂 Glad you are enjoying it!

      XX Jackie From GDY

  12. Rebecca Zabell (verified owner)

    After bleaching my hair this color stuck so well! I didn’t get my hair to platinum blonde beforehand (I’m a natural dark brunette so it got to a yellow-blonde instead) but I just doubled the time it said to leave the color on the bottle and it worked perfectly! I finally feel like myself with this color and am so happy with how it turned out!

    • Jackie from GDY

      Hi Rebecca,

      Thanks for your review! I am so glad Ex-Girl was able to get you back to feeling like yourself! Rock that pink hair!

      XX Jackie from GDY

  13. goblinking

    As someone who has been dyeing my hair for about a decade, I have a good idea what i’m doing. I went out and had my hair lightened to blonde and left my roots a light blue, then i used four bottles of exgirl on my hair. Very quickly after application the blue already started to peak through the color already despite me leaving the dye on for six hours and only washing my hair once every week and a half with cold water. Waste of money unless you want color for a short amount of time.

    • Becca from GDY (verified owner)

      Hi there,

      Thank you for your review and we are sorry you didn’t love your experience using GDY. For best results, our semi-permanent dyes should be applied to level 10 blonde hair. Blue pigment is stronger and darker than pink pigment, therefore the pink may not completely cover your blue roots. Feel free to send us some photos to [email protected] so we can better assist you!
      xx Becca from GDY

  14. kaela pendrak (verified owner)

    Absolutely love this product! I wanted something bright pink for a short time and other brands I have used didn’t get the vibrancy I wanted. This was so easy to apply and worked really well! Would definitely try other colors or buy ex-girl again!

    • Jackie from GDY

      Hi There!

      This is what we love to hear! So glad you were able to find a great vibrant pink. We pride ourselves on having vibrant colors so absolutely check out some of our others.

      XX Jackie from GDY

  15. kylie (verified owner)

    I CAN’T GET OVER THIS FORMULA. It’s the absolute best hair color I have ever used. I’ve been coloring my hair my entire life (the first time I had pink hair, I was 3 yo) so I mean it when I say I have tried EVERYTHING on the market. This formula helps heal my bleach damaged hair! It really does act like a nourishing deep conditioner. I color my hair in the morning, and leave it on all day long with a cap to keep it in moisture. After I’ve rinsed it out, my hair is completely transformed! It feels silky soft and is so shiny and tangle free. This is also the brightest pink I’ve ever used! I like to dilute it to get a really bright bubble gum pink, or mix it with Rock Lobster to get a neon pink undertone red!

    • Jackie from GDY

      Hi There!

      Wow you are a real at home color expert, we love it! So glad you are loving our conditioning formula and bright color. Thanks for the review.

      XX Jackie from GDY

  16. Monica (verified owner)

    I haven’t used this color since 2016 when I dyed my entire head and now I remember why I use the GDY brand! How could I forget how VIBRANT and AMAZING this color is! I only did the tips of my hair this time and I absolutely love the vibrancy of this hot pink! The formula is the best, doesn’t damage or dry out my hair at all. Will always use and recommend GDY forever!

    • Jackie from GDY

      Hi Monica,

      So glad you came back to us! We are still as vibrant as ever!! Im glad you enjoyed Ex-Girl. Thanks for the review.

      XX Jackie from GDY

  17. Fiona Coffey (verified owner)

    I LOOOVE this color! This is my first time dying my hair pink and I’ve been wanting to for so long. I have naturally dark brown hair so I used the lightening kit first and then the pink color. I used just a tiny bit of fader as well, and it made my hair a beautiful hot pink cotton candy color! I’m so obsessesd. I can tell it’s going to be really pretty when it fades, too. Thanks, GoodDyeYoung!!

    • Jackie from GDY

      Hi There!

      So glad to hear you could get your cotton candy pink hair you wanted! Thanks for your review.

      XX Jackie from GDY

  18. Lillian Fite (verified owner)

    I don’t bleach my hair so I was expecting it to not be crazy visible, but it still shows up fairly well & my hair looks vaguely magenta in the sun now which is great. I’ve tried this before with Rock Lobster & tbh that went way better (gives darker hair a really nice cherry coke color) but either way I’m pumped that there’s a semi permanent hair dye out there that doesn’t also dye my skin

    • Jackie from GDY

      Hi there!

      Glad to hear you had success even without pre-lighting. Our colors will show truest on pre-lightened hair. Happy to hear you enjoy our brand.

      XX Jackie from GDY

  19. itsizzyv (verified owner)

    Love this color! First time using pink and VERY happy!
    Vivid, took to the hair very well and doesn’t bleed or stain.

    • Jackie from GDY

      Hi There!

      Thank you for your review! So glad you have vivid pink hair, we love to hear that!

      XX Jackie from GDY

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