Binge Watch, For Brunettes (Cherry Cola)

(11 customer reviews)


In stock

If you purchase this product you will earn 12 DYEmonds worth $1.20!

You’re all outta episodes and you need a new obsession. look no further than the mirror!  cherry-cola spicy sexi color for those spicy sexi nights alone on your couch 😛 

  • Serum that deposits semi-temporary color that washes out in 2-6 washes.
  • Use as an accessory to your hair to add a pop of color to your look!
  • Contains aloe vera and soy protein to condition and strengthen hair.
  • Safe for all hair types, all hair colors, and all ages.
  • Creamy vegan & cruelty free formula in a 1.69 oz bottle.

SKU: 858351006437 Categories: ,

What does it do?

I’M BORED Hair Makeup is a color serum that combines salon-grade pigments with a nontoxic, conditioning formula that deposits a semi-temporary color. The serum-like texture contains aloe vera and soy protein to help moisturize, reduce flyaways, protect from heat damage, add volume + shine, all while adding a light hold for styling. I’M BORED semi-temporary color typically lasts between 2-6 washes.

What does it smell like?

Fragranced with a blend of mandarin and lemon essential oils, this fun scent also contains hints of coconut milk and whipped marshmallow!

Is this for my hair?

I’M BORED Hair Makeup in the shade Binge Watch was created to be used on medium to light brown hair only. This shade has a heavier pigment load in order to tint darker hair. If your hair is lighter and you use this shade, it will more than likely stay in your hair longer than 2-6 washes. If that’s too long, you can check out our colors for blondes!

What else should you know?

Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend you conduct a hair strand test to determine color payoff. After the first wash, color may remain but the styling hold will be gone.

Safe on:
All hair textures, pre-lightened, chemically-treated, keratin-treated, and color-treated hair.

  • Clean Formula
  • Healthy hair focused, that does NOT contain: PPD, Ammonia, Sulfates, Parabens or other harsh for-your-hair chemicals or additives.
  • Aloe vera extracts add moisture and shine to the hair while also boosting hair growth.
  • Soy protein essential oil helps to strengthen and repair damaged hair.
  • Ultra smooth formula that deeply conditions while depositing color.
  • All of our products are vegan and cruelty free.

I’M BORED Hair Makeup is free from:

Paraphenylenediamine (PPD)

All of our products are vegan and cruelty free

Step 1: Start with towel-dried hair.
Step 2: Grab your favorite shade of I’m Bored!
Step 3: Section out the strands of hair you want to color.
Step 4: Pump I’m Bored into your fingertips. (Afraid of staining? Wear gloves!)
Step 5: Work into hair with fingers, fully saturating the section.
Step 6: Blow dry and style!
I’M BORED will last 2-6 washes!


Dab hair with a towel to remove any excess product before blow drying. This tends to help the hair appear less “greasy”.
Want to extend the life of the color? Wash with cool water!
Want to remove color faster? Wash with hot water and use a clarifying shampoo!
Blow dry color in, then rinse hair to remove any undesired hold. Don’t worry, your color will stay intact!
Want a bolder, longer lasting color? Use I’m Bored on dry hair!

Water (Aqua), PEG-7 Glyceryl Cocoate, Glycerin,
Polyquaternium-37, Stearamidopropyl Dimethylamine, Aloe Barbadensis Leaf Juice,,
Benzophenone-4, Butylene Glycol, Cetrimonium Chloride, Ethylhexylglycerin,
Fragrance (Parfum), Hydrolyzed Amaranth Protein, Hydrolyzed Vegetable Protein PG-
Propyl Silanetriol, Isopropyl Alcohol, Lactic Acid, Laurdimonium Hydroxypropyl
Hydrolyzed Soy Protein, Panthenol, Phenoxyethanol Basic Brown 17, Basic Red 51

11 reviews for Binge Watch, For Brunettes (Cherry Cola)

  1. graciegilbert16 (verified owner)

    This stuff is a lifesaver! I’m a medium blonde with super light blonde hi-lights and I have to dye my hair BRIGHT red for a show I’m in. I was worried about staining my hair, but I gave this a try. It looks amazing! It is very vibrant, long lasting, but it is slowly washing out of my bleached highlights. It fades to a beautiful rose gold kind of color and hasn’t damaged my hair at all. If you’re looking for bright color that won’t damage your hair and actually completely washes out of super blonde hair. This is your answer!

    • Hallie From GDY

      Hi there!

      Thank you so much for reviewing I’M BORED! We love to hear how well Binge Watch has worked out for you!

      xx Hallie from GDY

  2. elliemarie33

    this dye only really works if you have super light hair i have a medium brown hair and you could not even see it, and it made my hair feel really gross and greasy even after washing it i eventually just washed my hair four times to try and get it out and it’s mostly back to normal, i think if you have short and light hair this dye would work for you.

    • Hallie From GDY

      Hi Ellie!

      Thank you for reviewing Binge Watch! We’re so sorry for any trouble you’ve had regarding your experience with I’M BORED! I’M BORED does give hair a light styling hold when applied to hair. To achieve a more vibrant look on your medium brown hair, we suggest applying it to dry hair!

      xx Hallie from GDY

  3. efrat

    So disappointed! I applied the serum per instructions, and loved the color! Five hours after applying it, I showered and rinsed my hair in cold water. The label on the bottle said the color will stay intact, but the second water hit my hair, it all immediately washed out. I expected much longer wear time, given the 2-6 wash promise. Very frustrating.

    • Hallie From GDY

      Hello there!

      Thank you so much for leaving a review! We understand that it can be frustrating that I’M BORED washed out in one wash. Unfortunately, the porosity of your hair can affect how long I’M BORED lasts in your hair as well as washing in cool water and other factors. If you apply I’M BORED to virgin hair, it might not last as long as if you were to apply it to pre-lightened porous hair. To achieve a longer lasting look, you can also apply I’M BORED to dry hair!

      xx Hallie from GDY

  4. kaileyg06 (verified owner)

    I have light brunette hair,which isn’t shown in the swatches. When I dried my hair, it looked wonderful! Not too bright, and almost a “cherry pie filling” shade. This was my first GDY purchase, and I absolutely love it!! Thank you so much:)

    • Hallie From GDY

      Hi Kailey!

      Thank you so much for leaving a review! We love that you love our Thirst Trap!

      xx Hallie from GDY

    • Hallie From GDY

      Hi Kailey!

      Thank you for leaving a review! We love that you love our Binge Watch!

      xx Hallie from GDY

  5. annie (verified owner)

    I have medium-brown hair and the color is pretty close to the swatch shown in the photo (dark pink/burgundy color). I knew it wouldn’t be solid red unless I lightened my hair, which I didn’t want to do, so I am totally satisfied with how it turned out!

    Some of the color did rub off on my pillow, so I suggest using an old pillowcase that first night.

    Overall, I love it and can’t wait to try the purple!

    • Hallie From GDY

      Hi Annie!

      Thanks so much for your review! We’re so glad Binge Watch worked out so well for you!

      xx Hallie from GDY

  6. nlangel2005 (verified owner)

    This stuff is so awesome! It’s really easy to use, and it shows up really well on my brown hair! Also it smells great 😀

    • Hallie From GDY


      Thank you so much for your review! We love that I’M BORED works so well for you!

      xx Hallie from GDY

  7. bluestar.mr24031 (verified owner)

    This simultaneously worked and didn’t work for me.
    My hair is dark dark brown so I didn’t have much hope for this working. But previously my roots were bleached and had grown out about 3 inches, and THAT part of my head got colored very nicely lol. It’s like I have a red halo around my head 🙂 I ended up putting wayyYYYY too much in my hair and it was very oily after blowdrying and I was staining my hands, but I just washed it out and it was all fine and dandy and the color stayed perfectly.

    So in regards to working on dark hair I’d give that a noo but if you have lighter brown hair or want to just lightly bleach it (my bleached hair was basically orange not blonde) I definitely reccomend

    • Hallie From GDY

      Hi there!

      Thank you so much for your review! We apologize for the mixed feelings around our I’M BORED hair makeup! I’M BORED for brunettes works best on light to medium brown hair. We’re so glad the color held in the bleached part of your hair well after one wash, though! If there’s anything we can help you with, you can always reach out to us at [email protected]!

      xx Hallie from GDY

  8. Lauren Richards (verified owner)

    this hair makeup is awesome! it was super easy to use and made my hair look rad!

    • Hallie From GDY

      Hey Lauren!

      Thanks for your review! We’re so glad our Binge Watch makes your hair look rad!

      xx Hallie from GDY

  9. annaala1223

    applies and stays nicely – I haven’t found any stains from it being in my hair on my pillows or clothes – comes off my hands nicely with some warm water and soap!

    • Hallie From GDY

      Hey there!

      Thank you so much for your review! We’re so glad Binge Watch is working out so well for you!

      xx Hallie from GDY

  10. Chrisy Broadrick (verified owner)

    I’ve never really dyed my hair before so I wanted to give this a try to see how it’d look without the full on commitment of a color and I LOVE it I bought a few more of this color to wear consistently!

    • Hallie From GDY

      Hello Chrisy!

      Thanks for your review! This is exactly why we created I’M BORED so we’re super glad you were able to get your hands on some!

      xx Hallie from GDY

  11. kierstenk93 (verified owner)

    I bought this with the eggplant color. I already left praising review over there, so I will try not to totally repeat it.
    Long story short: This stuff is amazing. I have light brown/dark blonde hair, and it showed up perfectly. I mean my hair actually looked like it’s fully dyed.

    It was so easy to put on and style after. A little goes a long ways!

    Oh yeah and it smells like heaven.
    A ++++ GDY!!

    • Hallie From GDY

      Hi Kiersten!

      Thanks for your kind review! We love the scent of our I’M BORED too!

      xx Hallie from GDY

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