Brian and the Creative Team at Fruits Hair Lab
Brian O’ Connor is a staple in the styling scene in the South’s entertainment capital, Nashville. With over 21 years of experience in color, cutting, and styling, Brian O’Connor has created stage-ready shades for Fall Out Boy, Sheryl Crow, Lady A — and of course, Hayley Williams. His artistry has been recognized by multiple credible publications including Vogue, Cosmopolitan, Allure, Bustle, and Mane Addicts.
Since childhood, hair color has given Brian the courage to be different. Today, he empowers others to do the same as co-founder of Good Dye Young & co-owner of Fruits Lab. By utilizing his craft for color and style, Brian masterfully develops high quality hair formulas that deliver incredible results. Breaking boundaries and redefining what inclusion, community, and vivid hair look like, Brian continues to help others leave the salon (or their bathroom) feeling more confident, bold, and unapologetically themselves.
Life-long rockstar & lead singer of the Grammy Award-winning band Paramore, Hayley Williams has always used her hair as an avenue of personal expression and artistic creativity. Tired of traditional dyes killing her hair and in search of something better, Hayley became the co-founder of the vegan & cruelty-free hair color brand Good Dye Young with her longtime hair stylist & makeup artist, Brian O’Connor.
Since meeting in 2006, Hayley and Brian have developed a friendship-meets-creative-partnership that has been going strong for over a decade. Featured in Paramore’s 2007 breakout “Misery Business” music video, Hayley’s iconic fiery hot orange color would go on to become Good Dye Young’s first of many creations: Riot. After years of dreaming, Hayley & Brian opened up the doors of Fruits Lab in Nashville to provide a community for salon professionals to come together and create.
The electric Alexa Brooke has been blazing the hair industry for nearly 15 years. While her specialty is balayage, blondes, natural reds and vivid color, Alexa is no stranger to iconic cuts. Her expertise and artist eye leaves each client satisfied with the vision and follow through.
You can easily win her over with conversation about pets, the latest tv shows, video games, and music that covers all decades.
This Nashville by way of Memphis hair stylist has over a decade of experience in natural hair, specializing in extensions and silk presses. She earned the name “The Hair Bully” for her ability to transform hair into its healthiest state. Icis fell in love with hair growing up in her mothers salon and was inspired by her moms legacy. With her, expect personalized service, expert advice on care and product, and a commitment to making your hair dreams a reality.
Hair color and extension educator, Brooke, loves sharing her knowledge with clients and fellow stylists. She grew up in the salon industry watching her grandmother be a stylist, and has nearly 15 years of experience behind the chair. Her specialities include extensions, vibrant hair, blondes, and soft dimensional looks.
When she’s not doing hair, you can find her snuggling her dogs, Kaia and Nyla, going to shows, boxing, or hanging with her friends.
As a seasoned blonding specialist, Zac is his happiest when doing the gorgeous, lived in color he’s known for. Dimensional color and cuts that flatter the bone structure and skin tone are where his skills shine. Zac also finds joy in making his clients feel seen and heard. He grew up in Alabama and moved to Nashville. This Capricorn feels most himself when immersed in the peace of nature.
Bren realized her passion from the first moment she used vivid hair dye. She is now a vivid color specialist who began her cosmetology journey in Southern California. During her time there, she began doing hair and makeup on set of music videos, as well as campaigns for Good Dye Young, both of which she continues to this day.
Since moving to Nashville in 2021, Bren has garnered a loyal clientele, including music artists like Caroline Kingsbury, Gatlin, and Turnstile.
While vivid color is her specialty, she also has a passion for beautiful lived-in color and cutting.
