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HAIR DYEING 101

We're committed to helping you express yourself through vibrant hair. If you've never dyed your hair before or are a seasoned pro and want to take your look to the next level, we're here to help. Check out our hair dye video tutorials and express yourself!

Hair Lightening Basics

Join Bren from Fruits Hair Lab as she breaks down what you need to lighten your hair at home and more!

How does bleach work?

Join Bren from Fruits Hair Lab as she breaks down what bleach is and how it works!

HOW TO: BLEACH LIKE A PRO

Co-Founder Brian O'Connor breaks down 5 bleach techniques that you can do at home and with a friend!

HOW TO: MONEY PIECE

Check out our step-by-step instructions to get the perfect money pieces using our Streaks & Strands Lightening Kit and Kowabunga.

HOW TO: DYEposit

Color fading? Refresh with ease using DYEposit.

HOW TO: Hayley's Looks

Brian O'Connor breaks down Hayley Williams' iconic looks.

how to: I'm bored

Co-Founder Hayley Williams walks you through the I'M BORED Hair Makeup application process.

Need Ideas?

We love our community and are so amazed at the looks they create with our products. Check them out!