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about good dye young

Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.

The two became best friends through years of creative collaboration and developed GDY as a hair color brand with a vision to create a community around self-expression, color and happiness about being who you are.

Hayley & Brian

GDY is an extension of Hayley & Brian’s shared passion to provide a brand that breaks down that wall of just being a company, and creating a community you can be a part of, empowered by tools that encourage your freedom of self-expression.
“Hair is one of the coolest and easiest tools that we have for self-expression. It’s your own personal megaphone and it’s attached to your head! Our purpose is to create an all-inclusive culture that inspires creativity and empowers everyone’s journey through self-discovery with a whole lot more fun so we can all dye happy.”
– Hayley Williams
About - Feature - Hayley
About - Feature -Brian

Brian O’ Connor is a staple in the styling scene in the South’s entertainment capital, Nashville. His expertise in color and style has helped shape GDY’s products.

Focused on quality ingredients and product performance, Brian sets a high standard for all of the brand’s offerings.

“Hair! The accessory you wear everyday and the first thing people notice. Your hair says a lot about who you are and exactly what you want to say to the world. I say the brighter the better and don’t ever let someone dull that shine.”
– Brian O’ Connor Artistic Director

Mission

Good Dye Young cultivates a safe and inclusive community that values vibrant self-expression and creativity. We also make bad ass hair products.

community

Good Dye Young is a community bonded by self expression, limitless inspiration and flair for bold color.

What we’re all about

Good Dye Young cultivates a safe and inclusive community that values vibrant self-expression and creativity. We also make bad ass hair products.

Cruelty-free

Vegan

Free of a lot of
gross chemicals

Natural Sunflower
Extract

Made with love
in the USA

Sustainability

Good Dye Young is passionate about our planet as well as high quality products. Sustainability is something we are always learning about and improving from a brand perspective. This is ever changing for us as we discover new ways for us to be more sustainable.

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