What size is the lightning kit?

Our NEW mini Lightening Kit contains 2 oz of 25 vol creme developer, and 1 part powder bleach. It’s the same as our GDY Hair Lightening Kit and contains soy proteins and coconut oil to condition and strengthen your hair! There is no measuring, just combine and mix!

Why 2oz tubes?

Our NEW 2 oz tubes of semi-permanent hair dye and lightening kit have the perfect amount of product for money pieces, buzzcuts, bangs, dip-dyes, and everything in between! Grab some shades and get creative!

I dyed my hair xyz color and it won’t stop bleeding. What can I do?

Bright hair colors can tend to bleed more than natural colors. Our semi-permanent hair dyes were created to give intense, long lasting color and are packed with pigment. Tips: When rinsing your hair for the first time, apply a generous amount of conditioner to hair to help remove all of the dye. Wash in cool […]

How long does GDY last?

Color fade varies from person to person, but in general, darker colors tend to last longer than lighter shades because they have a heavier pigment load. If well taken care of, GDY color can last between 4 to 6 weeks.

How do I extend the life of my GDY color?

Try these tips: Skip shampoos! The more you wash your hair, the more your color will fade. Rinse with cool or cold water when you do shampoo. Conditioning treatments! You can actually use our Fader or Rinse as a hair mask! Leave it in for 10-15 minutes and reap the benefits of Sunflower Oil and […]

How do I make XYZ color?

We love mixing colors and our dyes were made to be mixed with each other! For a pastel color, mix Fader and your color of choice. For a darker look, mix None More Black with your favorite color. Our Most Popular Combos: Navy: Blue Ruin + a couple drops of None More Black Emerald: Kowabunga […]

How can I get a pastel shade?

We created a new line just for pastel colors called Lighter Daze! They are a softer version of our original vibrant colors. If you want to to create your own pastel shade, use our fader and the dye color of your choosing. We recommend starting with fader as your base and then mixing in a […]

What colors can be used on unbleached hair?

Your original hair color will determine your final result. Rock Lobster, Blue Ruin, PPL Eater and None More Black are the only colors we recommend using on dark hair. On dark brown hair your results will be: Rock Lobster – Cherry Cola Blue Ruin – Navy PPL Eater – Eggplant None More Black – Lots […]

Does GDY cover gray hair?

Some of our darker colors may add a tint to grey hair, but for the most part semi-permanent dye does not cover grey hair. Grey hair tends to be stubborn, therefore the dye will not take as well as it does on pre-lightened hair.

What is GDY Fader?

Our Fader is the ultimate customization tool in our current line-up. GDY dyes are pretty intense and just in case that’s not the look you’re going for, our Fader helps to control the intensity of whatever color(s) you mix it with. Use it to create pastel shades by mixing it with any of the GDY […]

Do I have to pre lighten my hair before coloring with GDY?

To ensure you get the most vibrant and colorful results from GDY, we recommend that you pre-lighten your hair using our Lightening Kit. If you are planing to use any of the shades from our Lighter Daze line, your hair will need to be a level 10 (platinum blonde) for the color to appear on […]