Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime stylist and makeup artist, Brian O’Connor. The two became best friends through years of creative collaboration and developed GDY as a hair color brand with a vision to create a community around self-expression, color and happiness about being who you are.
GDY is an extension of their shared passion to provide a brand that breaks down that wall of just being a company, and creating a community you can be a part of, empowered by tools that encourage your freedom of self-expression.
“Hair is one of the coolest and easiest tools that we have for self-expression. It’s your own personal megaphone and it’s attached to your head! Our purpose is to create an all-inclusive culture that inspires creativity and empowers everyone’s journey through self-discovery with a whole lot more fun so we can all dye happy.”
– Hayley Williams