Step 1: Start with towel-dried hair.

Step 2: Grab your favorite shade of I’M BORED!

Step 3: Section out the strands of hair you want to color.

Step 4: Pump I’m Bored into your fingertips. (Afraid of staining? Wear gloves!)

Step 5: Work into hair with fingers, fully saturating the section.

Step 6: Blow dry and style!

I’M BORED will last 2-6 washes!

Dab hair with a towel to remove any excess product before blow-drying. This tends to help the hair appear less “greasy”.

Want to extend the life of the color? Wash with cool water!

Want to remove color faster? Wash with hot water and use a clarifying shampoo!

Blow-dry color in, then rinse hair to remove any undesired hold. Don’t worry, your color will stay intact!

Want a bolder, longer-lasting color? Use I’M BORED on dry hair!