Narwhal (Hair Makeup)

(6 customer reviews)


A mythical shade of icy teal that’s almost too good to be true. Kinda like the unicorn of the sea… Narwhals. (They’re real, people.)

Poser Paste is Hair Makeup: washable color that you apply to your hair.

  • Fast and fun to use, as easy as applying a new shade of lipstick!
  • Versatile and easy to work with; brush out for a natural look, lay it on for a modern, chunky look
  • Transfer-proof while you wear it and washes out with your favorite shampoo
  • Safe for all hair types, all hair colors and all ages
  • Generous 2.5 oz jar (may require stirring before use)

In stock

If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006277 Categories: ,
  • Fast and fun to use, as easy as applying a new shade of lipstick! Temporary color for your hair.
  • Can be applied all-over the hair, on tips, roots, bangs or wherever you want a vibrant burst of color
  • Versatile and easy to work with; brush out for a natural look, lay it on for a modern, chunky look
  • Colors can be mixed to customize your own beautifully obnoxious shade
  • Transfer-proof while you wear it and washes out with your favorite shampoo
  • Infused with Bergamot and Sweet Orange Essential Oils: self-caring with the subtle scent of citrus
  • Bonus: it glows in black light which is a totally awesome party trick!
  • Safe for all hair types, all hair colors and all ages

Narwhals are my favorite animal. There are no cute videos of them on Instagram and in fact, many people still they don’t realize they actually exist! To me, this shade is more mysterious than your typical, oceanic blue. It’s a little darker, not necessarily in color tone, but in attitude. Narwhals are strange and striking creatures and they’re magical. When you wear this shade, I hope you’ll feel magical and mythical too… but you know, please also believe in yourself. – Hayley

1. Take a small amount out of the jar, rub fingers together, and apply the color to clean, dry hair.
2. Start small and build up the color until you achieve the vibrancy you want. Color can be used as an accent on the ends, to paint sections of a braid, to slick back a ponytail, or to color the entire head…the only limit is your imagination.
3. The product dries quickly, so work in small sections. To tone down the color and achieve a more ‘natural’ look, brush it out right away. Otherwise, style as you apply until your heart’s content. Heat tools are fine once the product dries.
4. Wear the color as long as you want and wash it when you’re over it with your favorite shampoo. Note that you may need to shampoo more than once to fully remove the product, depending on how much you apply.


  • Consider the color of your hair when choosing a shade, as it may impact the undertone of your Poser Paste.
  • The colors mix well together. Get creative to make your own custom shade.
  • If you can’t choose just one shade, try some color blocking by using different shades on different sections of the hair.
  • BTW, this works beautifully on curly hair: scrunch it into your hair like curl cream to maintain the shape of your ringlets.


  • Wet your hair and shampoo like normal. You may need to shampoo more than once to fully remove all of your Poser Paste, depending on how much you applied.
  • If color gets on your clothes, wait until it dries and use a lint roller to remove.
  • To clean your brush or comb, use makeup remover wipes to break down the product and then rinse with warm water.
  • Clean color from your hands with soap and warm water. Baby or makeup remover wipes work well if you’re on the go.

Isododecane, Bismuth Oxychloride, Mica, Silica, Microcrystalline Wax, Sunflower Seed Wax, SDA-40 Alcohol, Dicaprylyl Carbonate, Myristyl Myristate, Cera Alba, Stearyl Stearate, Cera Microcrystalline, Synthetic Fluorphhlogopite, AMP-Acrylates Diacetoneacrylamide Copolymer, Essential Oils of Bergamot, Sweet Orange, Phenoxyethanol, Capryl Glycol, Ethylhexylglycerin, May also contain: Iron Oxides CI 77491, CI77492, D&C (CI 45410, 77007, 47000), UV Dayglow Pigments.

6 reviews for Narwhal (Hair Makeup)

  1. Megan Boyd (verified owner)

    Loved this product! Wanted to spice up my hair with less commitment and this was the perfect way to do that. The narwhal colour is exactly the blue I was wanting (and has a cool name). Was a great purchase and even better that it’s from one of my favourite people (you rock Hayley).

    • Hallie From GDY

      Hey Megan!

      Thanks for your review! We love using our Poser Paste hair makeup to add a pop of color every now and then too!

      xx Hallie from GDY

  2. Freya (verified owner)

    I was super excited to finally receive my order as I have wanted to get my hands on some GDY products since the company was released. I knew when I ordered poser paste, my hair wouldn’t feel silky smooth (duh, you are literally applying a paste to your hair), so that didn’t come as a surprise for me, I actually don’t mind it. The main reason I didn’t rate this product 5 stars is that the smell is a bit overpowering. I personally am sent sensitive, and I knew when buying from GDY that the products are scented by essential oils, I didn’t know how sented the product would be. It also has a faint smell of alcohol or some strong chemical. But for me, that’s the only issue I find. I would definitely recommend this product to family and friends even though the sent is pretty strong.

    • Hallie From GDY

      Hello Freya!

      Thanks for your review! We’re so excited you were finally able to get your hands on some GDY! Our products are scented with essential oils so we definitely understand that this can be irritating for our scent sensitive customers. I’ll pass this along to our product development team to keep this in mind for the future!

      xx Hallie from GDY

  3. oneildesign (verified owner)

    I am incredibly disappointed with my recent purchase. I ordered the narwhal poster paste. It felt cheap, the texture on my hair was awful. After i tried to brush it for a more “smoother” look and it just made a mess everywhere!!

    • Jackie from GDY

      Hi There!

      Thanks for your review. I am so sorry you didn’t love your experience with Poser Paste. I have followed up with an email with helpful tips, tricks and videos on how apply and use Poser Paste. Again im sorry you were disappointed.

      XX Jackie

  4. Quiayra Torres (verified owner)

    I was shopping for a lighting for my hair, looking for another item to put on my cart for the free shipping and I found this makeup hair. I really love the color, I always for the safe color so I wanted something different and see if I can try other colors.

    • Jackie from GDY

      Hi There!

      Thanks for the review! I’m glad you gave this a try. I hope you give another color a try!

      XX Jackie from GDY

  5. jrhpannier

    my mom has been wanting to dye her hair for a while but was afraid of committing to any outrageous colors and thought this would be a great thing to try! unfortunately the waxy consistency of the product made it impossible to brush it through without ripping out chunks of hair, even though she tried to brush it through immediately after putting a glob on her head. i’m sure it’s fine if used on a full head of hair but i’d advise against use for anyone struggling with hair loss, as the product may inadvertently cause hair loss from brushes getting caught in it. plus, she’s shampooed her hair three times since then and her hair still has a waxy texture in the one spot where the paste was applied.

    • Jackie from GDY

      Hi There,

      Im sorry you didn’t love your experience with Poser Paste. Due to the waxy consistency we recommend using a little and building up as it can dry fast and make it difficult to brush through. I recommend watching some tutorials we have on the product to help with application in the future. Thank you for your review!

      XX Jackie from GDY

  6. Ndecisive85

    I hardly ever write bad reviews but this was just awful! I bought two containers of Poser Paste after seeing the product on GMA. I hoped it would be a way to spice up my hair for a day. Wrong! Poser Paste is marketed as “makeup for hair” and that’s exactly what it felt like. It was like coating your hair with really cheap foundation. I used a small amount of Ex-Girl (a beautiful shade of hot pink) on the hair next to my face, hoping to frame my face with streaks of color. Well the color was nice but the texture was awful! The box says to brush it for a softer look so I did. I brushed and brushed and brushed but the hair still looked and felt chunky and horrible. I thought perhaps I’d been too ambitious trying a whole stripe of hair so I tried putting Narwhal teal just on the tips of my hair. It didn’t turn out any better. In fact brushing it out just made the ends look frizzy and separated rather than hanging smoothly. I kept trying, brushing and brushing, but once the paste dried brushing just made it flake off. I ended up with little flakes all over my chest, shoulders, and bathroom counter. It was like having a really bad case of teal and pink dandruff!! In the end I was (heavily) sprinkled with flakes, my neck was tinted a lovely shade of light teal, and my hair was a dry, poofy mess. I ended up showering it out immediately. One good thing I can say is that it did wash out easily as advertised.

    Maybe my hair is just too fine and long to take the color properly. It worked a little better on my dad’s mustache and beard, but only after putting on the smallest amount and brushing thoroughly so in the end there wasn’t much color.

    I love having crazy, colorful hair so I was incredibly disappointed when this didn’t work.I would NOT recommend this product!

    • Hallie from GDY


      We are so sorry you haven’t had the best experience with our Poser Paste. Our Poser Paste is a wax-based hair paste which can take some time getting used to but once you get the hang of it, it can be the easiest way to add a temporary pop of color to your hair! Be sure to check out our Strands page for more helpful tips, tricks, and videos on how to apply and style Poser Paste. If you have any further questions or concerns, please reach out to us at [email protected]!

      xx Hallie from GDY

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