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Steal My Sunshine
@Hieucow Split Look

GDY Steal My Sunshine

(40 customer reviews)


A trippy, acidic yellow that’ll make a glowstick jealous.This shade is even neon under blacklight!

DISCLAIMER:  The color out of the tube is a golden yellow. After a couple of washes, the color turns into the Steal My Sunshine you love.

chemical free yellow hair dye

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

Click here for more information

In stock

If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006536 Categories: , ,
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.


  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • The natural ingredients can make Steal My Sunshine appear orange in the tube. Fear not, as it will leave your hair vivid yellow when you wash the dye out!
  • Steal My Sunshine tends to bleed after dyeing. We suggest shampooing it thoroughly after dyeing to remove the excess pigment from the hair. Don’t worry, that color isn’t going anywhere!

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

40 reviews for GDY Steal My Sunshine

  1. According2hannah

    This dye is so pretty! You have to bleach your hair super light to get it to show up properly. But it comes out to be a beautiful highlighter yellow it made me feel like Aurora from sleeping beauty!

    • Hallie From GDY

      Hi Hannah!

      Thank you so much for leaving a review! We’re so glad you love our yellow as much as we do!

      xx Hallie from GDY

  2. tomiwise (verified owner)

    This is the best color I have ever put in my hair. It was bright and fun and lasted for several weeks. I always got great compliments too. If you’re worried about if you can pull it off, you can. It’s amazing and you will not regret it!

    • Hallie From GDY


      Thank you for your review! We’re so glad SMS was able to add some color to your life!

      xx Hallie from GDY

  3. chelbree (verified owner)

    My favorite yellow dye, my hair looks like a highlighter 💛☀️🌻

    It also smells amazing 🥰

    • Hallie From GDY


      Thanks so much for your review! We love our SMS too!

      xx Hallie from GDY

  4. Amy Adams (verified owner)

    I originally was very worried because the color came out of the tube bright Orange but when I washed it out it was the perfect bright neon yellow and I am very happy to use this in future color combinations 🙂

    • Hallie From GDY


      Thank you for your review! Our SMS does look more golden or orange in the tube as well as when applied to hair but it does develop and rinse out our signature yellow!

      xx Hallie from GDY

  5. RaidingHeaven (verified owner)

    The title is actually a quote from an elderly customer I had (I work retail) had nothing but great things to say about the color.. I have to agree with her, I’ve used a LOT of brands and from the beginning of using this I was impressed. First off, it smells amazing which is just a nice little bonus to the quality. It won’t let me post with a photo but take my word, several washes now and it’s still vibrant. I DO highly recommend lightening first though.

    • Jackie from GDY

      Hi there,

      So happy you have found a go to with GDY semi perm. I absolutely love that your Steal My Sunshine hue is still vibrant! Thanks for the review.

      XX Jackie from GDY

  6. Daria Erro

    I love it so much so bright and so vibrant at first I did not think it would work but after I did it I mediately liked it 0 would rate t it an 11/10
    100% recomend

    • Jackie from GDY

      Hi Daria,

      AHHH YAY!!! This is what we love to hear. I am so happy you love our vibrant yellow hue. Thanks for your review.

      XX Jackie from GDY

  7. Ivy Audrain (verified owner)

    Can’t wait to ruin Thanksgiving with this dope as hell look.

    • Jackie from GDY

      Hi Ivy,

      Ha ha hopefully they love the look as much as you do!

      XX Jackie from GDY

  8. dhampton12

    this yellow is so neon… it hurt my parents’ eyes to look at me in the sun!! it’s my favorite of the colors, beyond a doubt. it also lasts hella long, way longer than the 4-6 weeks (I wash with color safe shampoo, once a week typically). when I’m done making my way around the color wheel, there’s no doubt that I’ll come back to SMS for good!!

    • Jackie from GDY

      Hi there!

      Tell your parents we are sorry….not sorry! We love this neon yellow hue and im glad you do too! Thanks for the review.

      XX Jackie from GDY

  9. Celia_Kidrauhl

    I used it to create Hayley’s look from the Riot era only on tips of hair and bangs and it looked amazing! All my friends said it was really like a flame that the look was fire. Now I want to try it in a bug part of my hair but I guess I’ll have to wait until the pamdemic situation is better because everyone has to see this amazing color! Totally recommended

    • Jackie from GDY

      Hi Celia,

      Thanks for your review. I’m glad you loved the color and could create a fire look.

      XX Jackie from GDY

  10. smgdd1725

    The color is great and it’s lasted longer than expected but $18 for a 5oz bottle is a rip off.

  11. smgdd1725

    I love the color and it’s lasted for quite a while but $18 for a 5oz bottle kind of a rip off.

    • Jackie from GDY

      Hi There!

      Thanks for your review. Our dyes are packed with pigment, hair healthy ingredients, and essential oils to give you the salon quality dye at an affordable price. I’m glad you got the long lasting power of this shade!

      XX Jackie from GDY

  12. adriana.es.var (verified owner)

    AMAZING, wow, I was looking for the right tone of yellow and this one nailed it!
    My hair feels so soft and hydrated, and it looks so pretty! I highly recommend this little guy if you want to have a beautiful, strong and colourful yellow hair 😉

    • Jackie from GDY

      Hi There!

      Ah! So glad we “nailed” it for you! That makes us so happy. I’m so glad you were able to achieve your perfect yellow.

      XX Jackie from GDY

  13. Jace Anthis (verified owner)

    Even before letting it sit for a super long time, the color was amazing. Straight out of the bottle it was super pigmented and smells amazing.

    • Jackie from GDY

      Hi Jace,

      I am so glad you enjoy the color! Thanks for the review.

      XX Jackie from GDY

  14. kylie

    THE MOST AMAZING COLOR I’VE EVER USED. I’ve never had so much fun with a hair color. I loved that in some lighting it looked more lemon yellow, and other lighting looked electric lime. It also glows like crazy under black light! I had it in my hair for six month straight, washing it once a week or so with color safe products, and it looked just as vibrant and fresh as when I first dyed it! That’s neveeeerrrrrrrr happened before with any other color or brand.

    • Jackie from GDY

      Hi Kylie,

      So happy to hear you LOVED SMS. Glad to hear it lasted a long time and you had fun with the shade of yellow. Thanks for your review.

      XX Jackie from GDY

  15. Tara Dahilig (verified owner)

    This is by far my favorite hair color, ever! I put it over the balayage I had at my last time at the salon and it turned out soooo cool! I’m also obsessed with the smell and how soft my hair was afterward!

    • Jackie from GDY

      Hi Tara,

      I am so happy to hear you loved SMS! Im sure your SMS Balayage looks great! Thanks for the review.

      XX Jackie from GDY

  16. josieyoung17 (verified owner)

    this color is so gorgeous! i used steal my sunshine in my bangs and also the back of my hair! (i have a short mohawk/mullet) and i’m in love with how it turned out! i’m so surprised with how vibrant the colors are! it’s insane.

    • Jackie from GDY

      Hi There!

      So glad to hear you are loving your vibrant do! Thanks for the review.

      XX Jackie from GDY

  17. Ashley Walk (verified owner)

    Vibrant and loving the undertones. Definitely a sunshine look 🔥

    • Jackie from GDY

      Hi Ashley,

      Im sure you are glowing with this vibrant hue!

      XX Jackie from GDY

  18. carly.basso (verified owner)

    Yeah, this color is wild. I’m absolutely in love. I LOVE the green undertone to this, it turned out exactly the color I wanted. It’s such a unique shade! The tone of this is unlike any other yellow I’ve seen. AND it made my hair feel crazy soft. I’m so happy I tried GDY this time! Definitely my top pick now.

    • Jackie from GDY

      Hi There!

      So glad you are loving the shade, such a fun bright color. Thanks for your review!

      XX Jackie from GDY

  19. Patricia (verified owner)

    I LOVE Steal My Sunshine! I was always so scared to try it at first because I didn’t think I could pull it off, but I’m so glad I gave it a try ! My SMS and Riot are def my favorite 🙂

    • Jackie from GDY

      Hi Patricia,

      I am so glad you are pulling off the gorgeous sunny hue! Thanks for being a fan.

      XX Jackie from GDY

  20. Emilee Corral (verified owner)

    Absolutely perfect. I let it sit for about an hour after using the lightening kit and got perfect results. i want to be this color forever!!! My hair feels way softer than a normal trip to the salon, thank you gooddyeyoung crew for making great products!!!!

    • Jackie from GDY

      Hi There!

      I am so happy to hear your hair is soft and bright!!

      XX Jackie from GDY

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