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Steal My Sunshine

GDY Steal My Sunshine

Rated 4.69 out of 5 based on 26 customer ratings
(26 customer reviews)


A trippy, acidic yellow that’ll make a glowstick jealous.This shade is even neon under blacklight!

DISCLAIMER:  The color out of the tube is a golden yellow. After a couple of washes, the color turns into the Steal My Sunshine you love.

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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In stock

SKU: 858351006536 Categories: , ,
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.


  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • The natural ingredients can make Steal My Sunshine appear orange in the tube. Fear not, as it will leave your hair vivid yellow when you wash the dye out!
  • Steal My Sunshine tends to bleed after dyeing. We suggest shampooing it thoroughly after dyeing to remove the excess pigment from the hair. Don’t worry, that color isn’t going anywhere!

Want more tips? Email Hey@gooddyeyoung.com to ask our expert!

26 reviews for GDY Steal My Sunshine

  1. Tara Dahilig (verified owner)

    This is by far my favorite hair color, ever! I put it over the balayage I had at my last time at the salon and it turned out soooo cool! I’m also obsessed with the smell and how soft my hair was afterward!

    • Jackie from GDY

      Hi Tara,

      I am so happy to hear you loved SMS! Im sure your SMS Balayage looks great! Thanks for the review.

      XX Jackie from GDY

  2. josieyoung17 (verified owner)

    this color is so gorgeous! i used steal my sunshine in my bangs and also the back of my hair! (i have a short mohawk/mullet) and i’m in love with how it turned out! i’m so surprised with how vibrant the colors are! it’s insane.

    • Jackie from GDY

      Hi There!

      So glad to hear you are loving your vibrant do! Thanks for the review.

      XX Jackie from GDY

  3. Ashley Walk (verified owner)

    Vibrant and loving the undertones. Definitely a sunshine look 🔥

    • Jackie from GDY

      Hi Ashley,

      Im sure you are glowing with this vibrant hue!

      XX Jackie from GDY

  4. carly.basso (verified owner)

    Yeah, this color is wild. I’m absolutely in love. I LOVE the green undertone to this, it turned out exactly the color I wanted. It’s such a unique shade! The tone of this is unlike any other yellow I’ve seen. AND it made my hair feel crazy soft. I’m so happy I tried GDY this time! Definitely my top pick now.

    • Jackie from GDY

      Hi There!

      So glad you are loving the shade, such a fun bright color. Thanks for your review!

      XX Jackie from GDY

  5. Patricia (verified owner)

    I LOVE Steal My Sunshine! I was always so scared to try it at first because I didn’t think I could pull it off, but I’m so glad I gave it a try ! My SMS and Riot are def my favorite 🙂

    • Jackie from GDY

      Hi Patricia,

      I am so glad you are pulling off the gorgeous sunny hue! Thanks for being a fan.

      XX Jackie from GDY

  6. Emilee Corral (verified owner)

    Absolutely perfect. I let it sit for about an hour after using the lightening kit and got perfect results. i want to be this color forever!!! My hair feels way softer than a normal trip to the salon, thank you gooddyeyoung crew for making great products!!!!

    • Jackie from GDY

      Hi There!

      I am so happy to hear your hair is soft and bright!!

      XX Jackie from GDY

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