Steal My Sunshine

(41 customer reviews)

$18.00

A trippy, acidic yellow that’ll make a glowstick jealous.This shade is even neon under blacklight!

DISCLAIMER:  The color out of the tube is a golden yellow. After a couple of washes, the color turns into the Steal My Sunshine you love.


chemical free yellow hair dye

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

Click here for more information

In stock

If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006536 Categories: , ,
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.
Care:

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.

Tips:

  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • The natural ingredients can make Steal My Sunshine appear orange in the tube. Fear not, as it will leave your hair vivid yellow when you wash the dye out!
  • Steal My Sunshine tends to bleed after dyeing. We suggest shampooing it thoroughly after dyeing to remove the excess pigment from the hair. Don’t worry, that color isn’t going anywhere!

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

41 reviews for Steal My Sunshine

  1. Beverly Wrubel (verified owner)

    I’m sitting here after having dyed my hair with Steal My Sunshine more than three weeks ago. The color has barely budged, and it is such an amazing product. I had previously used a permanent bright yellow hair color, which only lasted one week. I wash my hair every day or every other day since I work in a manufacturing facility. I am so in love with this dye, and can’t wait to try other colors.

    • Hallie From GDY

      Hi Beverly!

      Thank you so much for reviewing our Steal My Sunshine! We’re so glad it has lasted you so long!

      xx Hallie from GDY

  2. According2hannah

    This dye is so pretty! You have to bleach your hair super light to get it to show up properly. But it comes out to be a beautiful highlighter yellow it made me feel like Aurora from sleeping beauty!

    • Hallie From GDY

      Hi Hannah!

      Thank you so much for leaving a review! We’re so glad you love our yellow as much as we do!

      xx Hallie from GDY

  3. tomiwise (verified owner)

    This is the best color I have ever put in my hair. It was bright and fun and lasted for several weeks. I always got great compliments too. If you’re worried about if you can pull it off, you can. It’s amazing and you will not regret it!

    • Hallie From GDY

      Hey!

      Thank you for your review! We’re so glad SMS was able to add some color to your life!

      xx Hallie from GDY

  4. chelbree (verified owner)

    My favorite yellow dye, my hair looks like a highlighter 💛☀️🌻

    It also smells amazing 🥰

    • Hallie From GDY

      Hi!

      Thanks so much for your review! We love our SMS too!

      xx Hallie from GDY

  5. Amy Adams (verified owner)

    I originally was very worried because the color came out of the tube bright Orange but when I washed it out it was the perfect bright neon yellow and I am very happy to use this in future color combinations 🙂

    • Hallie From GDY

      Hello!

      Thank you for your review! Our SMS does look more golden or orange in the tube as well as when applied to hair but it does develop and rinse out our signature yellow!

      xx Hallie from GDY

  6. RaidingHeaven (verified owner)

    The title is actually a quote from an elderly customer I had (I work retail) had nothing but great things to say about the color.. I have to agree with her, I’ve used a LOT of brands and from the beginning of using this I was impressed. First off, it smells amazing which is just a nice little bonus to the quality. It won’t let me post with a photo but take my word, several washes now and it’s still vibrant. I DO highly recommend lightening first though.

    • Jackie from GDY

      Hi there,

      So happy you have found a go to with GDY semi perm. I absolutely love that your Steal My Sunshine hue is still vibrant! Thanks for the review.

      XX Jackie from GDY

  7. Daria Erro

    I love it so much so bright and so vibrant at first I did not think it would work but after I did it I mediately liked it 0 would rate t it an 11/10
    100% recomend

    • Jackie from GDY

      Hi Daria,

      AHHH YAY!!! This is what we love to hear. I am so happy you love our vibrant yellow hue. Thanks for your review.

      XX Jackie from GDY

  8. Ivy Audrain (verified owner)

    Can’t wait to ruin Thanksgiving with this dope as hell look.

    • Jackie from GDY

      Hi Ivy,

      Ha ha hopefully they love the look as much as you do!

      XX Jackie from GDY

  9. dhampton12

    this yellow is so neon… it hurt my parents’ eyes to look at me in the sun!! it’s my favorite of the colors, beyond a doubt. it also lasts hella long, way longer than the 4-6 weeks (I wash with color safe shampoo, once a week typically). when I’m done making my way around the color wheel, there’s no doubt that I’ll come back to SMS for good!!

    • Jackie from GDY

      Hi there!

      Tell your parents we are sorry….not sorry! We love this neon yellow hue and im glad you do too! Thanks for the review.

      XX Jackie from GDY

  10. Celia_Kidrauhl

    I used it to create Hayley’s look from the Riot era only on tips of hair and bangs and it looked amazing! All my friends said it was really like a flame that the look was fire. Now I want to try it in a bug part of my hair but I guess I’ll have to wait until the pamdemic situation is better because everyone has to see this amazing color! Totally recommended

    • Jackie from GDY

      Hi Celia,

      Thanks for your review. I’m glad you loved the color and could create a fire look.

      XX Jackie from GDY

  11. smgdd1725

    The color is great and it’s lasted longer than expected but $18 for a 5oz bottle is a rip off.

  12. smgdd1725

    I love the color and it’s lasted for quite a while but $18 for a 5oz bottle kind of a rip off.

    • Jackie from GDY

      Hi There!

      Thanks for your review. Our dyes are packed with pigment, hair healthy ingredients, and essential oils to give you the salon quality dye at an affordable price. I’m glad you got the long lasting power of this shade!

      XX Jackie from GDY

  13. adriana.es.var (verified owner)

    AMAZING, wow, I was looking for the right tone of yellow and this one nailed it!
    My hair feels so soft and hydrated, and it looks so pretty! I highly recommend this little guy if you want to have a beautiful, strong and colourful yellow hair 😉

    • Jackie from GDY

      Hi There!

      Ah! So glad we “nailed” it for you! That makes us so happy. I’m so glad you were able to achieve your perfect yellow.

      XX Jackie from GDY

  14. Jace Anthis (verified owner)

    Even before letting it sit for a super long time, the color was amazing. Straight out of the bottle it was super pigmented and smells amazing.

    • Jackie from GDY

      Hi Jace,

      I am so glad you enjoy the color! Thanks for the review.

      XX Jackie from GDY

  15. kylie

    THE MOST AMAZING COLOR I’VE EVER USED. I’ve never had so much fun with a hair color. I loved that in some lighting it looked more lemon yellow, and other lighting looked electric lime. It also glows like crazy under black light! I had it in my hair for six month straight, washing it once a week or so with color safe products, and it looked just as vibrant and fresh as when I first dyed it! That’s neveeeerrrrrrrr happened before with any other color or brand.

    • Jackie from GDY

      Hi Kylie,

      So happy to hear you LOVED SMS. Glad to hear it lasted a long time and you had fun with the shade of yellow. Thanks for your review.

      XX Jackie from GDY

  16. Tara Dahilig (verified owner)

    This is by far my favorite hair color, ever! I put it over the balayage I had at my last time at the salon and it turned out soooo cool! I’m also obsessed with the smell and how soft my hair was afterward!

    • Jackie from GDY

      Hi Tara,

      I am so happy to hear you loved SMS! Im sure your SMS Balayage looks great! Thanks for the review.

      XX Jackie from GDY

  17. josieyoung17 (verified owner)

    this color is so gorgeous! i used steal my sunshine in my bangs and also the back of my hair! (i have a short mohawk/mullet) and i’m in love with how it turned out! i’m so surprised with how vibrant the colors are! it’s insane.

    • Jackie from GDY

      Hi There!

      So glad to hear you are loving your vibrant do! Thanks for the review.

      XX Jackie from GDY

  18. Ashley Walk (verified owner)

    Vibrant and loving the undertones. Definitely a sunshine look 🔥

    • Jackie from GDY

      Hi Ashley,

      Im sure you are glowing with this vibrant hue!

      XX Jackie from GDY

  19. carly.basso (verified owner)

    Yeah, this color is wild. I’m absolutely in love. I LOVE the green undertone to this, it turned out exactly the color I wanted. It’s such a unique shade! The tone of this is unlike any other yellow I’ve seen. AND it made my hair feel crazy soft. I’m so happy I tried GDY this time! Definitely my top pick now.

    • Jackie from GDY

      Hi There!

      So glad you are loving the shade, such a fun bright color. Thanks for your review!

      XX Jackie from GDY

  20. Patricia (verified owner)

    I LOVE Steal My Sunshine! I was always so scared to try it at first because I didn’t think I could pull it off, but I’m so glad I gave it a try ! My SMS and Riot are def my favorite 🙂

    • Jackie from GDY

      Hi Patricia,

      I am so glad you are pulling off the gorgeous sunny hue! Thanks for being a fan.

      XX Jackie from GDY

  21. Emilee Corral (verified owner)

    Absolutely perfect. I let it sit for about an hour after using the lightening kit and got perfect results. i want to be this color forever!!! My hair feels way softer than a normal trip to the salon, thank you gooddyeyoung crew for making great products!!!!

    • Jackie from GDY

      Hi There!

      I am so happy to hear your hair is soft and bright!!

      XX Jackie from GDY

  22. Halleruejah (verified owner)

    Listen, you may be reading these reviews because you’re like I was, worried about how such a bold color will look on you. The way I see it, own it and it will look great. I’ve washed my hair 5 or 6 times and the color has barely budged, it really lasts! It’s such a nice color! If you bleach to a brassy blonde it’s less in your face and so cute but if you want that highlighter feel, get as light as you can. Such a great product with a great smell, do it. I live by this brand, it’s got me back into my hair dying kick and it’s the only brand I will be using from now on.

    • Jackie from GDY

      Hi there!

      Thanks for being apart of the GDY community and for your kind words. I am so glad we could get you back into dying and owning your look. We would love to see your new look send us pictures on our socials!

      XX Jackie from GDY

  23. jauffre (verified owner)

    I’ve used this both on it’s own for yellow hair, and as an additive in Kowabunga to create a swampy green and it’s perfect. It’s very bright and lasts a long time, but also my hair faded to a nice blonde after I stopped dyeing it! It didn’t leave my hair brassy at all.

    • Jackie from GDY

      Hi There!

      Thank you for your glowing review on Steal My Sunshine. I am glad you are loving it both on its own and mixed with our green. Im sure your hair looks incredible!

      XX Jackie from GDY

  24. Erika (verified owner)

    Yoooo this product is AMAZING. It is the most bright yellow I’ve ever seen on hair, and it’s incredible. The color is exactly what I was hoping for!

    • Jackie from GDY

      Hi Erika,

      Yay! I’m so glad you are loving your bright hue!

      XX Jackie from GDY

  25. fjhanson93 (verified owner)

    I absolutely LOVE this color. I always wanted yellow hair but the dye I was using for the last 10 years never seemed to have the yellow last more than 2 washes. I put Steal My Sunshine in over a month ago and it’s just as vibrant as ever.

    • Jackie from GDY

      Hello!

      Thanks for your review on SMS. I am so glad to hear your are loving your vibrant hue!

      XX Jackie from GDY

  26. alex2arteaga (verified owner)

    I really loved the color pay off—-on half my hair. The product smells great and it’s SUPER easy to work with and mix, but it’s not at all consistent. I have very vibrant color on the left half of my head, but near my roots it’s super muddy (almost blonde) and the right side of my head looks like i dyed it a month ago.
    I really love the color but unfortunately I don’t know that I could recommend this dye (or that I’d buy it again) because at $18 a tube I can’t afford to buy a whole other tube to touch up the hair that for some reason didn’t take.
    For background i had pre bleached my hair to a 9.

    • Becca from GDY

      Hi! Thank you for your review on Steal My Sunshine. We are so sorry you didn’t love your experience using GDY. In order to get an even color it is important to ensure your hair is lifted evenly. Depending on length and thickness of hair, you may need more than one tube of color. Please reach out to us if you have any questions!
      xx Becca from Good Dye Young

  27. charlotte

    this dye is great – a really nice consistency and smells good but it turned my white blonde bleached hair into like a highlighter green-yellow. i really love the colour in the photos and it seems like many other people have had a positive experience but the colour is not at all what i wanted/expected

    • Jackie from GDY

      Hi Charlotte,

      Thanks for your review on Steal my Sunshine. It will get brighter each time you wash it! Glad to hear you love the consistency and smell of our product. Our dyes are made to be highly pigmented while also being nourishing.

      XX Jackie from GDY

  28. Gracie

    Really confused! I bought steal my sunshine and I have before many times and it looks orange this time around. Not sure if it’s Sally’s Beauty that caused this but it’s definitely riot in a steal my sunshine package. 🙁

    • Jackie from GDY

      Hi Gracie!

      Thanks for your review on Steal My Sunshine. We’re so sorry you had a poor experience using GDY. I have forwarded this to our Hair Expert Becca [email protected] so we can further discuss your experience!

      xx Jackie from GDY

  29. Kelsey (verified owner)

    Really vibrant long lasting colour. Looks so good and I absolutely love it!

  30. Aleksandra Wiśniewska (verified owner)

    Steal My Sunshine is the best color ever!!! lots of people told me they love my hair, thanks gdy for this!

  31. Aleksandra Wiśniewska (verified owner)

    Steal My Sunshine is the best color ever!!! lots of people told me they love my hair, thanks get for this!

  32. dexterjudepalacpac (verified owner)

    BEST SHADE OF YELLOW EVER! been using diff hair dye brands for the last few years, I can say that this is the YELLOW I’ve been looking for! At first, when i opened the bottle and squeezed into my bowl, I was hesitant about the shade because it was too orange-y, but then i still put it into my hair, and yes, it’s still more of an orange shade than yellow. After 30 mins, i washed my hair and AMAZED by the result. It was bright yellow with green undertone! It smells really good. Seeing people’s reaction when seeing my hair is really satisfying! After a few weeks, it’s still as bright as the sun! Thanks, GDY! Wishing for new set of colors!

    • Jackie from GDY

      Thank you for your review! We are so glad you enjoyed Steal My Sunshine! I’m sure your hair looks AMAZING!!

      xx Jackie From GDY

  33. delaney_dyes (verified owner)

    the colour is STUNNING! i have never ever used a better hair dye. i’ve been dying my hair for over ten years and i’ve used countless dyes. i’ve never been able to get the perfect colour. especially when it came to yellows. i was pretty nervous using the colour because i wasn’t sure how vibrant it would be or how it would look as it started fading. the first day i dyed it i got five compliments! one lady even drove by me in her car while i was waiting at a bus stop and complimented me! even after nine months, the colour was still pretty and i still got many compliments. the dye is very easy on your hair and you get a good size bottle. i absolutely adore hayley and i was excited to try her dye but this blew me away! when ever people ask me about my hair i’m always so proud to gush about good dye young. i’ve gotten several people to try the dye and they all love it! it makes me feel better knowing that i’m using a quality vegan dye without hundreds of harsh damaging chemicals. i will never switch brands. period. the formula, ingredients, pigmentation, packaging, and overall quality of the dye are all game changers. i’m in love with this brand.

    • Jackie from GDY

      Thank you for your review! We are so glad you enjoyed Steal My Sunshine! Keep Dying Happy!

      xx Jackie From GDY

  34. abiburgess (verified owner)

    I have dark brown hair, which I bleached the life out of very messily. Some strands were WHITE and some were ashy blonde. I applied this product for 45 minutes, rinsed it for 10, and I’ve never been so happy with a hair color.

  35. miramacneill

    Ever since GDY came out with this colour I was like “I need yellow hair” and finally, 6 months ago, I bleached my hair and dyed it yellow. GREATEST DECISION. Of all the hair colours I’ve had (a lot), this is my absolute favourite. It’s versatile, bright neon outside, toned down in low light. People on the street compliment me on it constantly, and it looks very cool in black light. It’s also super long-lasting, I’ve only touched it up 2 or 3 times since June. I find a dash of Riot cancels out some of the green undertones and it fades really elegantly to a light brassy blonde look. I’ll be coming back to this dye possibly forever!!!

  36. ErinWithaQ

    The neon yellow I have been searching for for a decade! When they say this glows in the blacklight they’re not joking. It turns a blinding electric blue that for sure does not exist outside of a positive luminol test. Y’all. It’s perfect.

  37. haleychu

    I mixed RIOT! and Steal My Sunshine to create a peachy-orange look. Absolutely stunning. GDY’s formula is outstanding and leaves your hair looking better than it was before you dyed it. For best results wash your hair with GDY’s Color Kind Shampoo and condition with the Color Kind Conditioner. The Pre-Wash and Primer also keep your hair healthy and fresh. LOVE YOU GDY.

  38. theprojectgirl

    I’ve dyed my hair A LOT. FOR YEARS. This is the BEST semi-permanent hair dye I’ve ever used. Seriously. Best smell. Enough to cover long and super thick hair. Perfect container that doesn’t make you struggle to get it all out. Most off all, the color is AMAZING. Like holy cow bright neon hair of your dreams amazing! This is everything you’ve ever wanted in hair dye! I get tons of compliments and I’m so happy this exists! Never using a different dye again!!! Wish I could give this more stars!!!

    • Becca Sievers

      Thank you for your review on Steal My Sunshine! We are so glad you love it!

  39. longawkwardfart

    I would rate this product a 10 if the website would let me. I dyed my hair with a different brand 3 years ago and have been scared to alter my hair since. I have really sensitive skin and hair, so I avoid most cosmetic products like that. I was bracing for my scalp to burn terribly before applying my Steal My Sunshine. This dye did not dehydrate/burn/fry my scalp or hair, but it actually helped MOISTURIZE and CONDITION! My hair was rejuvenated after dyeing it!

    First impression of this product: The packaging is super detailed and neatly designed. The tube smells amazing, the essential oils blend together to give you a soothing aroma. After using it, I saw that it deeply moisturized my frizzy hair and the color turned out VERY vibrantly! (I went yellow 2 MONTHS AGO and the color is still nearly as bright as the week I dyed it) I also use the GDY Colorcare Wash (shampoo) and Rinse (conditioner) once a week. I recommend this brand to everyone I see with colored hair. I stan Good Dye Young. My girlfriend and I both have Steal My Sunshine in our hair, and we are excited to try the other colors 🙂

    • Hallie from GDY

      Hello!

      We’d give you a ten if we could! Our semi-permanent dyes are formulated with Bergamot oil and Sunflower extract to nourish and moisturize your hair and scalp. Thank you so much for referring people to us and for supporting GDY!

      xx Hallie from GDY

  40. Princessblurryface

    This color is awesome. I’ve been getting my hair colored for months to get it to this color and it finally happened. Just a heads up, this color comes out bright orange out of the tube. I had a bit of trust issues so I did two test strands. This rocks. Thanks for the inspiration Josh Dun ??

    • Hallie from GDY

      Hi!

      Our SMS does look very golden yellow in the tube as well as when applied to hair but it does rinse out our signature yellow! We always suggest performing test strands just like you said! Thank you for supporting GDY.

      xx Hallie from GDY

  41. thatpeacesong

    I love this color, first off. Second, it lasted a lot longer than I thought it would (I should say it’s lasting)
    I wash my hair in hot water and it’s still lasting through almost a month now!

    • Hallie from GDY

      Hey!

      Thanks so much for leaving this review. We love our SMS and we love that you still have vibrant hair even after washing in hot water!

      xx dye happy,
      Hallie from GDY

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