Nourishing, non-toxic hair dye that combines professional-grade pigments with good for hair ingredients to strengthen and condition the hair while it deposits ultra-vibrant color.
- High quality cream base, like a hair mask
- Color lasts 4-6 weeks
- Ultra bright and unapologetically loud color, mixable to create your own custom shade
- Add Fader for a pastel shade
- Add None More Black for a deeper shade
- Peroxide and Ammonia free so it won’t fry your hair
- Includes Sunflower Extract, rich in Vitamins A, C and E to condition
- Scented with Bergamot Essential Oil, for a subtle citrus scent that promotes feelings of happiness and warmth
- Vegan. Cruelty-Free
- Free List: Ammonia-Free, Peroxide-Free, Formaldehyde-Free, 4-APB Free, PPD-Free, Persulfates-Free, Paraben-Free, Resorcinol-Free, MEA-Free, Nickel-Free
miramacneill –
Ever since GDY came out with this colour I was like “I need yellow hair” and finally, 6 months ago, I bleached my hair and dyed it yellow. GREATEST DECISION. Of all the hair colours I’ve had (a lot), this is my absolute favourite. It’s versatile, bright neon outside, toned down in low light. People on the street compliment me on it constantly, and it looks very cool in black light. It’s also super long-lasting, I’ve only touched it up 2 or 3 times since June. I find a dash of Riot cancels out some of the green undertones and it fades really elegantly to a light brassy blonde look. I’ll be coming back to this dye possibly forever!!!
ErinWithaQ –
The neon yellow I have been searching for for a decade! When they say this glows in the blacklight they’re not joking. It turns a blinding electric blue that for sure does not exist outside of a positive luminol test. Y’all. It’s perfect.
haleychu –
I mixed RIOT! and Steal My Sunshine to create a peachy-orange look. Absolutely stunning. GDY’s formula is outstanding and leaves your hair looking better than it was before you dyed it. For best results wash your hair with GDY’s Color Kind Shampoo and condition with the Color Kind Conditioner. The Pre-Wash and Primer also keep your hair healthy and fresh. LOVE YOU GDY.
theprojectgirl –
I’ve dyed my hair A LOT. FOR YEARS. This is the BEST semi-permanent hair dye I’ve ever used. Seriously. Best smell. Enough to cover long and super thick hair. Perfect container that doesn’t make you struggle to get it all out. Most off all, the color is AMAZING. Like holy cow bright neon hair of your dreams amazing! This is everything you’ve ever wanted in hair dye! I get tons of compliments and I’m so happy this exists! Never using a different dye again!!! Wish I could give this more stars!!!
Becca Sievers –
Thank you for your review on Steal My Sunshine! We are so glad you love it!
longawkwardfart –
I would rate this product a 10 if the website would let me. I dyed my hair with a different brand 3 years ago and have been scared to alter my hair since. I have really sensitive skin and hair, so I avoid most cosmetic products like that. I was bracing for my scalp to burn terribly before applying my Steal My Sunshine. This dye did not dehydrate/burn/fry my scalp or hair, but it actually helped MOISTURIZE and CONDITION! My hair was rejuvenated after dyeing it!
First impression of this product: The packaging is super detailed and neatly designed. The tube smells amazing, the essential oils blend together to give you a soothing aroma. After using it, I saw that it deeply moisturized my frizzy hair and the color turned out VERY vibrantly! (I went yellow 2 MONTHS AGO and the color is still nearly as bright as the week I dyed it) I also use the GDY Colorcare Wash (shampoo) and Rinse (conditioner) once a week. I recommend this brand to everyone I see with colored hair. I stan Good Dye Young. My girlfriend and I both have Steal My Sunshine in our hair, and we are excited to try the other colors 🙂
Hallie from GDY –
Hello!
We’d give you a ten if we could! Our semi-permanent dyes are formulated with Bergamot oil and Sunflower extract to nourish and moisturize your hair and scalp. Thank you so much for referring people to us and for supporting GDY!
xx Hallie from GDY
Princessblurryface –
This color is awesome. I’ve been getting my hair colored for months to get it to this color and it finally happened. Just a heads up, this color comes out bright orange out of the tube. I had a bit of trust issues so I did two test strands. This rocks. Thanks for the inspiration Josh Dun 🤘🏻
Hallie from GDY –
Hi!
Our SMS does look very golden yellow in the tube as well as when applied to hair but it does rinse out our signature yellow! We always suggest performing test strands just like you said! Thank you for supporting GDY.
xx Hallie from GDY
thatpeacesong –
I love this color, first off. Second, it lasted a lot longer than I thought it would (I should say it’s lasting)
I wash my hair in hot water and it’s still lasting through almost a month now!
Hallie from GDY –
Hey!
Thanks so much for leaving this review. We love our SMS and we love that you still have vibrant hair even after washing in hot water!
xx dye happy,
Hallie from GDY