Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.
What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.
Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.
What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.
Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.
Michelle Ficarra (verified owner) –
I recently got the Rock Lobster and let me just say, it’s the perfect red!!!! I have veen wanting to have my hair this color red for so so long-years even! I had gone to so many salons and asked for this type of red and none of them seemed to get what color red I had wanted and it never came out…only a pink color. Not until Good Dye Young was created and I tried it was I able to achieve the red I always wanted! Thank you so SO much!!!!!
Hallie From GDY –
Hello!
Thank you for your kind words! We’re so glad you were able to get the red of your dreams using our Rock Lobster!
xx Hallie from GDY
valentine –
second time dyeing my hair! i’m very sensitive to smells and have many allergies to plant products so i was a bit worried about using this, but it’s worked out really well. there’s virtually no smell for the dye and the bleach isn’t overpowering either. although my natural hair is dark and curly, it turned out the perfect shade of red and is fading to a reddish-orange color. very easy to follow online instructions. follow them perfectly and you’ll have no issues. i did 40 minutes each for the bleach and the dye while having it covered both times and it seems to be a great combo. hoping to eventually try other colors as well.
Hallie From GDY –
Hello!
We’re so glad our Rock Lobster and Lightening Kit worked out for you! Be sure to tag us on socials @gooddyeyoung so we can see how great your hair looks!
xx Hallie from GDY
Kylie Kennedy (verified owner) –
incredible! lasted so long! highly recommend
Hallie Jamison –
Hi Kylie!
Thank you for your review! Our Rock Lobster is a super fun red that looks great for such a long time! We’re glad you love it!
xx Hallie from GDY
malissa –
I love this shade and it really lasts!
Jackie from GDY –
Hi there,
So happy to hear this! Thanks for your review.
XX Jackie from GDY
joclyn.tran6336 (verified owner) –
My hair was faded and super ugly so I bought this to add it. I barely bleached my roots and left the rest, and their dye is so bright. I get compliments all the time on how beautiful it is and how bright it is. The bottles are also way bigger than I thought they were. I was messy with it and had dye on my face, arms, and legs and none of it actually stained and came out with just a shower and some soap and water. GDY will be my go to hair dye!
Jackie from GDY –
Hi There,
Yesss!!! This is what we love to hear you have found your new go to. Im sure your hair looks AMAZING!
XX Jackie from GDY
Kalani –
I bought this dye from Sephora, not the GDY website, so I don’t know if that made any difference in my experience. I wanted to touch up my red until my hairdresser started taking clients again after quarantine, so I decided to try this. It definitely showed up on the parts of my hair that were already red, but did absolutely nothing to my new growth. This is one of the colors that is supposed to show up on unbleached hair, but that was not the case for me.
Today I was finally able to go to my hairdresser and wanted to lighten my hair. My hair usually lightens pretty easily, but bleach and the heater barely made a dent in it. It’s supposed to be semi-permanent but would not budge. At the risk of damaging my hair, I ended up having to go darker than I originally wanted to. I’m still giving it 3 stars because I did like the refresh it gave to the red I still had and I love GDY for their ingredients and overall message and I’m definitely willing to try semi-perm again, but maybe with a different color and/or buying directly from the website.
Becca from GDY –
Hi Kalani,
Thank you for your review! Rock Lobster will typically tint hair that is lighter than a level 5, which is a medium brown. Anything darker than that will typically not show as semi-permanent dye sits on top of the hair cuticle rather than opening up the cuticle and depositing the color inside like a permanent dye does. Our dyes work best on level 10 platinum blonde hair! If you have any questions feel free to reach out to me at [email protected]
xx Becca from GDY