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GDY NEW Hair Lightening Kit
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GDY Riot
$18.00
This one’s got teeth and they’re just a little bit crooked. Hayley’s signature shade of neon orange.
BONUS: Your wish is our command! This color has been reformulated with just a hint more red pigment in the base for less of that yellow undertone.
- Creamy Formula in a 5 oz. tube
- Mixable Unapologetically Loud Colors
- Bergamot Essential Oil offers a Citrus/Sweet Scent
- Botanically Infused with Natural Sunflower Extract
- Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free
- Vegan & Cruelty Free Cream Formula
- Safe For All Hair Types
In stock
Nourishing, non-toxic hair dye that combines professional-grade pigments with good for hair ingredients to strengthen and condition the hair while it deposits ultra-vibrant color.
- High quality cream base, like a hair mask
- Color lasts 4-6 weeks
- Ultra bright and unapologetically loud color, mixable to create your own custom shade
- Add Fader for a pastel shade
- Add None More Black for a deeper shade
- Peroxide and Ammonia free so it won’t fry your hair
- Includes Sunflower Extract, rich in Vitamins A, C and E to condition
- Scented with Bergamot Essential Oil, for a subtle citrus scent that promotes feelings of happiness and warmth
- Vegan. Cruelty-Free
- Free List: Ammonia-Free, Peroxide-Free, Formaldehyde-Free, 4-APB Free, PPD-Free, Persulfates-Free, Paraben-Free, Resorcinol-Free, MEA-Free, Nickel-Free
12 reviews for GDY Riot
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We named this shade after the first big Paramore record, RIOT! It was during that album cycle that I became known as “the flame-headed frontwoman” of our music scene and pseudo-emo image became synonymous with a whole era of alternative music. It wasn’t something I really planned. I’d met Brian a few months prior to shooting Paramore’s video for “Misery Business” and I told him I kind of wanted to look like a comic book character. He cut my bangs into a faux-hawk, dyed them neon orange, and sent me off with a few bottles of the same dye to touch up with.
If Brian had not created that look for me, a lot of things might be different today. The coolest part of it all is how close we became since that day. We had to name the orange after RIOT! because that was a really definitive time in both of our lives. – Hayley
HOW TO APPLY
1. To create the best canvas for your color, we recommend lightening your hair. Use our Lightening Kit and follow the directions to achieve the correct foundation for your color.
2. Mix color in the GDY Color Mixing Bowl and use the GDY gloves to prevent staining hands. (see GDY Tool Kit)
3. Do a strand test to insure color is as desired.
4. Section out dry hair and apply the color. Make sure color is fully saturated at every step.
5. Let the color sit for at least 30 minutes – the longer you let it sit, the more vibrant the color.
6. Rinse with cold water, gently dry your hair and style as desired.
COLORING TIPS
- Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
- While color is processing, use a cap to keep the color damp.
- Product will stain, so protect all surfaces and clothing.
- Rinse with our Fader to minimize bleeding of the color.
- Allow at least 24 hours before your first shampoo.
COLOR CARE TIPS
- The more you wash your hair, the more your color will fade. Rinse with cool water when you do shampoo…as cold as you can stand if you’re up for it!
- Use Conditioning treatments! You can actually use our Fader as a hair mask! Leave it in for 10-15 minutes for softer hair.
- Save leftover dye to touch ups roots when they come in. Simply seal up your unused portion and store in a cool, dry place. The product will last up to 12 months after opened.
- Add a few drops of your GDY Dye into your shampoo and/or conditioner to keep the color bright.
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gabrielle.paskins –
Being the biggest Paramore fan, I had to try Hayley’s product and I love it! It does fade a little with every wash but I think it’s completely worth it since it’s not that expensive and it really is a great product. My hair is softer after using it and it smells AMAZING. I mixed this with a little of Ex-Girl and it went from a deep pink/red to a really nice rose gold. I personally like that it fades a little with every wash because I can change it often by adding more orange or pink. I can’t wait to try the other colors! I highly recommend especially if it’s your first time dying your hair since it doesn’t destroy your hair like some other hair dyes.
monica-5136 –
Although it seems like it pulls a reddish orange, this color is extremely perfect! I kind of regret bleaching my hair out and going with PPL Eater, which turned my hair a vivid blue color. Would probably try to go back to this color once the PPL Eater color fades out.
haleychu –
I mixed RIOT! and Steal My Sunshine to create a peachy-orange look. Absolutely stunning. GDY’s formula is outstanding and leaves your hair looking better than it was before you dyed it. For best results wash your hair with GDY’s Color Kind Shampoo and condition with the Color Kind Conditioner. The Pre-Wash and Primer also keep your hair healthy and fresh. LOVE YOU GDY.
AvaDearest –
First time using GDY products and I’m now OBSESSED! Color turned out great, was super easy to wash off the dye that got on my skin and it smells AMAZING! I dye my hair frequently and from now on this will be the only dye I use!
mikey :^) –
I just got this hair dye today at Sally’s, and I was so early to ask for it they haven’t even put it out on display yet! I lightened my hair a bit which was still Kowabunga and I was a little afraid that it would turn brown because the green stuck on my hair pretty well… but it didn’t!
The last time I went orange it just looked like a bad bleach job trying to strip brown but Riot is so intense and bright the sun might be afraid to show its face!
Of course, I listened to the entirety of Riot! during the process, and it’s certainly the most fun I’ve had dyeing my hair since the first time I’ve ever dyed it.
Also- it didn’t stain AT ALL. Usually, hair dye tends to leave messy stains on my forehead and on my sink (I have a bad habit of not protecting my face with vaseline) and it just wiped straight off!
I’d recommend this colour and brand to anyone willing to try it out! It’s amazing and has brilliant vibrant colours.
Hallie from GDY –
Hi!
Thank you so much for your review of RIOT! We love our orange too and we’re so excited you had fun while dyeing your hair! If there’s ever anything we can do to help you out, please let us know!
xx Hallie from GDY
Zeke –
Bought from sallys…At first I was so nervous I got the wrong color but im so surprised. The color is amazing it’s probably my favorite color I’ve been so far! My hair feels super soft, it’s super vibrant, definitely gonna be buying more from this brand..I’m planning on going yellow once riot fades out!
Melissa –
Do you like magic and fun? Are you a good time? Then, this color is for you!!!
Riot is a party in your hair! The color is vibrant, and can outlast my snark… which says something! I don’t see where we can upload photos of the color… so I will try good ol’ Facebook. Keep up the sorcery, because y’all are wizards!!!
Make good choices,
-Mel
Hallie from GDY –
Hey Mel!
Thank you so much for your kind words regarding GDY! Our team of wizards here at the office is so happy to hear about your magical color!
xx Hallie from GDY
Anais –
Super duper stoked on the reformulation for this one. Last time I used Riot it barely left a slight tint and I tried to do an ombré of Riot into Steal My Sunshine and SMS def stole the whole show.( not mad about it ) but that’s all in the past because this reformulation truly kicks ass. It doesn’t stain my hands, smells sOoOoo good and makes my hair feel AMAZE BALLS! The consistency is really easy to spread on my hair which is a big + for me since my hair gets tangled easily and this orange, let me tell ya, this orange IS IT! The color is so rich and deep yet still super vibrant? I don’t know how y’all are doing it but please keep doing it!!!
Anais –
Super duper stoked on the reformulation for this one. Last time I used Riot it barely left a slight tint and I tried to do an ombré of Riot into Steal My Sunshine and SMS def stole the whole show.( not mad about it ) but that’s all in the past because this reformulation truly kicks ass! It doesn’t stain my hands and the consistency is really easy to spread on my hair which is a big + for me since my hair gets tangled easily and this orange, let me tell ya, this orange IS IT! The color is so rich and deep yet still super vibrant?
Hallie from GDY –
Hey Anais!
We’re SO happy that Riot is perfect for you! We’ve worked hard to bring you a dye with gorgeous color that’s also hair healthy! Thank you for using and supporting GDY.
xx Hallie from GDY
Robin (verified owner) –
So, about this reformulation. I used the original formula of Riot about 2 years ago, which was a lovely and unique shade of orange-yellow. I recently wanted to get my hair back to vibrant colors and ordered some of this dye to get back to orange. The thing is is that the color is barely even orange anymore. I ordered a tube of Rock Lobster as well and the colors look almost identical.I know more red was added to combat the yellow, but I feel the color is hardly even orange anymore. The dye is still good but the color online and on the box are misleading. On top of that, the new Steal My Sunshine looks like the old formula of Riot and isn’t the true yellow that made SMS such an exceptional dye.
Hallie from GDY –
Hi Robin!
Our new formulation of Riot is more red-based than yellow-based. When comparing the colors in the tubes, they do look similar because they both have strong red undertones. Our Riot does dye hair orange but it no longer fades to yellow because it is now a red-based orange. We apologize for any inconvenience you may have been caused and we hope you ended up with your desired hair color!
xx Hallie from GDY
luptabush –
This dye is amazing. It didn’t stain my skin, made my hair super soft despite having been bleached 3+ times, and was incredibly vibrant. 5 washes in with lukewarm water and a bit of left over dye in my conditioner and its barely faded. If you’re looking for a firey orange, this is absolutely a good choice.
Hallie from GDY –
Hi!
Yay! We are so happy your hair is still looking great! We love adding a tiny bit of dye to our conditioner to lengthen the life of our color! Thank you for the love.
xx dye happy,
Hallie from GDY
nicole.n (verified owner) –
Didn’t leave a residue and really conditioned my hair, color was super vibrant. Never going back to manic
Hallie from GDY –
Hi!
We are so happy Riot left your hair conditioned and vibrant! Thank you for leaving this review.
xx dye happy,
Hallie from GDY