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PPL Eater- NEW FORMULA

GDY PPL Eater

(53 customer reviews)

$18.00

A classically gorgeous purple with just enough bite to turn heads.


chemical free purple hair dye

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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In stock

If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006567 Categories: , , Tag:
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.
Care:

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.

Tips:

  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • PPL Eater will add a tint to darker hair and show up vividly on level 7+ hair

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

53 reviews for GDY PPL Eater

  1. brandonaaronortega

    I’ve used Narwhal and Wondermint and loved ’em! The colors come out great, the dye smells nice and herbal, it doesn’t bleed once it’s rinsed out, and it has some great staying power.

    PPL Eater is every bit as good as the other GDY dyes I’ve used, but it’s barely even purple. I was excited and managed to get a tube after calling 3 different Sally locations, too 🙁

    My hair was bleached out to around the yellow blonde example in the photos, but PPL Eater made it straight up royal blue. It’s gorgeous, and there’s the barest hint of purple to the blue, but I wouldn’t call it so much a blue-based purple as just a blue dye, at least in my experience. It’s nothing like the product photos. Great product, and I might end up getting another color to mix it, but for me it wasn’t at all what was advertised.

    • Hallie From GDY

      Hello!

      Thank you for your review! Our PPL Eater is a blue-based purple which can fade out more blue than purple! If you’d like a warmer toned purple, we suggest mixing PPL Eater with our Ex-Girl.

      We’re so sorry that you didn’t have the best experience with our dyes! We would love to offer you a replacement for your troubles! Please feel free to email us at [email protected]!

      xx Hallie from GDY

  2. sgrantham1

    I really wanted to love this product, I applied this over my hair that was already a faded purple and it came out blue…. it’s not an ugly color but it’s definitely not what I wanted at all. I was supposed to have purple hair for a shoot today but now i’m stuck with blue.

    • Hallie From GDY

      Hello!

      Thanks for your review! Our PPL Eater is a blue-based purple so it can look more blue depending on the underlying tone, the porosity, and the texture of your hair. If you’d like to achieve a warmer purple, we suggest mixing our PPL Eater with a hot pink semi-permanent dye. Your hair turning out blue right after you dyed it with our PPL Eater doesn’t sound quite right so we’d love to offer you a refund for your troubles! Please email us at [email protected] so we can further look into this and make this right!

      xx Hallie from GDY

  3. lyndsie.halcomb

    Ok so I’m giving this color 5 stars because I was in for a nice treat. I had never used this brand before and I read the reviews and saw how many low stars it was getting just for this color. But OMG! This color/ colors are beautiful! It seriously has lasted me MONTHS. Now full warning the purple is only purple for a short time but it fades and stays into the most gorgeous ombré blue I never knew I needed! I have had so many compliments on my hair and my hair is not short I only need maybe half a bottle. So again it’s true it’s not the color purple it really says it is but I’m honestly so ok with it bc of the color it turns into. Gorgeous. I normally am a purple girl but this has changed me lol. I can’t wait to kowbunga green color next!

    • Hallie From GDY

      Hi Lyndsie!

      Thanks so much for your review! Our PPL Eater is a blue-based purple so it can look a bit more blue depending on the underlying tones of your hair but we’re glad you love the faded results! If you’re wanting more of a warm purple, we suggest mixing PPL Eater with a hot pink semi-permanent dye.

      xx Hallie from GDY

  4. mauricioser (verified owner)

    I loved how the color looked when I first applied it! It was such a beautiful and vibrant purple! Also I LOVED how it looked when it was fading !!!!!! 100/10!!!

    • Hallie From GDY

      Hello!

      Thank you so much for your review! We love our cool-toned PPL Eater purple too!

      xx Hallie from GDY

  5. Candace Pelkey (verified owner)

    Came out a really pretty blue. But I definitely was wanting purple because blue never washes out.

    • Hallie Jamison

      Hi Heather!

      Thank you so much for leaving a review! Our PPL Eater is a blue-based purple so depending on the underlying tones/hues of your hair, hair porosity, hair texture, etc., results may vary. If there’s anything else we can help you with, please feel free to reach out to [email protected]!

      xx Hallie from GDY

    • Hallie Jamison

      Hi Candace!

      Thank you so much for leaving a review! Our PPL Eater is a blue-based purple so depending on the underlying tones/hues of your hair, hair porosity, hair texture, etc., results may vary. If there’s anything else we can help you with, please feel free to reach out to [email protected]!

      xx Hallie from GDY

  6. Heather Lackos

    My hair was purple until my second wash-then it was blue. Two months later and it’s still blue (can’t get it out!) That being said it’s definitely long lasting-if you want a nice blue (It’s still very pretty, just not what I was shooting for) I’d definitely recommend this color, purple not so much.

    • Hallie Jamison

      Hi Heather!

      Thank you so much for leaving a review! Our PPL Eater is a blue-based purple so depending on the underlying tones/hues of your hair, hair porosity, hair texture, etc., results may vary. If there’s anything else we can help you with, please feel free to reach out to [email protected]!

      xx Hallie from GDY

  7. clairehennigan1

    I have dark brown hair that I don’t believe is super porous (box dyes literally never do anything), but I had some faint highlights put in months ago so I thought why not give purple a shot? I bought GDY PPL Eater thinking it would maybe tint my hair a little and not be super noticeable but still fun and omg. It’s so bright, some pieces are a deep blue, some are more obviously purple (which I love because it gives it depth)! It was super easy to use, the stains on my skin came off when I showered and my shower isn’t too bad, I haven’t made much of an attempt to get any stains out but it mostly came out when I put soap on the tile and scrubbed. Highly recommend this product, vegan and cruelty-free and cheap AND effective! Literally a quadruple whammy

    • Jackie from GDY

      Hi there,

      Quadruple whammy, is right! That is totally my new way to explain our brand. I am so glad you loved it. Thanks for your review.

      XX Jackie from GDY

  8. kuterpentine (verified owner)

    I love the color when it is first applied! So vivid and gorgeous! Sadly it quickly fades, but to a lovely indigo/blue

    • Jackie from GDY

      Hi there,

      Thanks for your review. So glad you love the vivid color. Due to the pigment shades that are used to make purple some hues may hold on to the hair longer than others. Reds/pinks are notorious for washing out/fading sooner.

      XX Jackie from GDY

  9. aidanwiebe

    I was very impressed by this dye job. I had dark blue almost black hair that I colour stripped and dyed before adding gdy ppl eater and with still slightly blue ends it dyed everything super well! And neither my skin nor my shower was stained purple for the following week. Of course, because this is a semi-permanent dye I wasn’t expecting it to fade fantastically but lucky for me it faded into a purple roots to blue tips ombre look which I got tons of compliments on 🙂 (It’s a little bit streaky now but I’m due for a touch-up). Also, after stripping and bleaching my hair it felt absolutely horrendous but this dye is so nourishing that I only had to spend a little extra time with my conditioner in and my hair actually felt pretty good! All in all, the vibrancy of the dye and the fact that I can feel like I’m not totally killing my hair makes this a winner for me.
    (Disclaimer: I have very thin, straight, and light hair that absorbs colour really well. If you read the other reviews you probably know that not all hair types got the same result.)

    • Jackie from GDY

      Hi there,

      Thanks for your review. This is what we love to hear I am so glad you had a wonderful PPL Eater experience. Your disclaimer is totally valid everyone’s hair is different and can take color different ways which is why we always suggest doing a text strand to ensure it is the color you want. Happy to hear you are rocking our purple!

      XX Jackie from GDY

  10. Alana Lai (verified owner)

    This purple looks absolutely amazing! It also smells really good and my hair also feels really soft after I rinsed, dried, and brushed out my hair. I always recommend GDY to anyone who asks because the color always comes out great.

    • Jackie from GDY

      Hi Alana,

      So happy to hear you love it. Thanks for your review.

      XX Jackie from GDY

  11. starbenders4

    I’ve been dying my hair purple for some time now and I was SO excited to support GDY and Hayley Williams. My mom always dyes right over whatever faded purple is in my hair, which is our mistake, but the dye did nothing. Okay, I take that back, it gave me blue roots. Besides that? My hair is the same faded purple and I’m so disappointed 🙁

    • Jackie from GDY

      Hi there,

      Thanks for your review. Im sorry you didn’t love your experince. Our purple is a blue based purple and depending on the porosity of you hair it may hang on to the blue pigments more than the red/pink ones. If you need further help or explaination feel free to reach out to our expert at [email protected]

      XX Jackie from GDY

  12. remyinbeantown

    I read the reviews and saw the complaints that this color comes out blue. I wanted purple but have loved the other colors from GFY so I took the risk. I like blue hair so the risk wasn’t a big deal for me. I have really dark brown (almost black) hair that when bleached has an orange-auburn color to it. I used PPL Eater and the actual paste is BLUE and I mean BLUE. When I washed it out I had a really hilarious result. Most of it is a deep purple. Not the light purple in the photos. But random shocks of my hair are neon blue. It’s really funny looking. I really think this color is verrryyyy picky about the type of hair it goes on. The dark purple isn’t bad. Just not what I was looking for. Other brands put purple in my hair bright no problem. I just think the formula is a little wonky. I gotta say… I got two colors for the price of one with this one. Lol

    • Jackie from GDY

      Hi there,

      Thanks for your review. Our purple is a blue based purple for the most vibrant results we highly recommend lightening to level 10 platinum blonde. An even lift is important for color dispersion as well. Feel free to reach out to our expert at [email protected] for more tips and tricks.

      XX Jackie from GDY

  13. ashleyjens1299

    I initially gave it one star because I wanted purple hair and it gave me that but with a LOT of blue tint but after that it just faded more and more to blue. I’m giving it three stars because it did make my hair a beautiful bright purple. As well as it being super pretty and I got like a ridiculous amount of compliments while at the grocery store

    • Jackie from GDY

      Hi There,

      Thanks for your review. Im glad you were able to get that purple hue. I agree with those people at the grocery store Im sure it looks great!!

      XX Jackie from GDY

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