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(60 customer reviews)


A classically gorgeous purple with just enough bite to turn heads.

chemical free purple hair dye

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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SKU: 858351006567 Categories: , , Tag:
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.


  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • PPL Eater will add a tint to darker hair and show up vividly on level 7+ hair

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

60 reviews for GDY PPL Eater

  1. carolinethaxton2004

    I dyed my hair with this purple last summer an my hair never went back to my color. It stained some pieces of my hair green instead of blue and my hair is still dark and not brown.

    • Jackie from GDY

      Hi there!

      Im sorry you didn’t love your experience with PPL Eater. Our colors are packed with pigment to give you that awesome vibrant color. Sometimes darker colors stick around for a little longer. We would suggest using a sulfate shampoo to help pull out the color, but make sure you hydrate your hair afterwards! If you have any other questions about your hair feel free to reach out to our hair expert at [email protected]

      XX Jackie From GDY

  2. paogo_rocks

    Looked purple like one day…. now its JUST blue. It leaves my hair soft and stays long but its not the color i wanted, i keep reading answers about “its a cool purple” or “mix it with other” but the box looks purple, i wanted purple, I’ve had blue hair for years and i wantes to change to purple….just to end up blue again!! You should say that in the box…that it would turn blue, i wanted it to fade lavander.

    • Jackie from GDY


      Thanks for the review. I’m sorry you didn’t love your experience with PPL Eater. As you mentioned it is a cool purple which is what makes it fade to a more blue tone. We always want to improve our product experience so I will pass your comments on to our team. I hope you get a chance to try another one of our colors to rock!

      XX Jackie from GDY

  3. toridw317

    After having good experience with two other colors, I’m disappointed as how the purple turned out.

    I have curly textured hair. I’m not afraid of using bleach, but I still like giving my hair time to recuperate. So I did my research and was very happy to know that this purple and Blue Ruin could be used on darker hair without bleach for a tint.

    I wasn’t expecting a bright color. I expected a dark black hue with tints of purple that would show when light would hit it.

    I left the color in for 50 minutes and it did not take to my hair at all. It looks black and too me with hints of a dark green if I stare to hard. But other people have said they see no purple. I’m hoping with a few washes maybe the purple will show.

    I’m highly disappointed as purple is one of my favorite hair color dyes due to how it fades into blue.

    But in the future, I do plan on trying this color with bleach but it would be nice for us dark hair creatures to have fun without bleach once in a while.

    • Becca from GDY

      Thank you for your review on PPL Eater! We do suggest pre-lightening your hair for best results. PPL Eater can add a hue to hair that is a level 4 or lighter. If you decide to use PPL Eater in the future, you don’t have to lift your hair too light which will help to keep the integrity of your hair! If you have any other questions feel free to reach out to us via email at [email protected]
      xx Becca from GDY

  4. Alex Handwerker (verified owner)

    I love the color. It starts as a great purple and fades into an awesome blue/purple hybrid. I know a lot of other reviewers are saying that it is just a dark blue but it was not for me. I lightened my hair first and it looked great. I have used it multiple times and will use it again.

    • Jackie from GDY

      Hi Alex!

      Thank you for your review on PPL Eater. I am so glad to hear you like it and got such a beautiful color!

      XX Jackie from GDY

  5. aubryarts

    It’s blue. A very pretty sapphire blue, but in no way is it purple. Please make a real purple! The good news is that the staying power seems to be strong, but now I’m stuck with a dark blue color, and I wanted purple. I’m thinking of adding pink, but hope that it doesn’t make everything look muddy because the blue has a greenish tint to it. Lesson learned: read the reviews!

    • Becca from GDY

      Thank you for your review on PPL Eater. PPL Eater is a cool based purple. We do suggest mixing in Rock Lobster or Ex-Girl for a warmer purple. Ex-Girl is my personal favorite to make a nice warm purple! If you have any more questions please reach out to us at [email protected]
      xx Becca from Good Dye Young

  6. monica-5136

    Prior to purchasing this product, I have used Riot (Orange) in my hair and loved it so much! The red-tinted orange was just so stunning. I looked into PPL Eater since I wanted to change colors. So lesson learned – yes, it is a blue- based purple, but too much blue pigment. I had prebleached my hair to almost white, in hopes of the blue tones that people complained about would not be true. But it just straight out looked blue. Based on social media comments, I tried to cancel out the blue with the red dye, Rock Lobster. It seemed to do the trick and turned most of my hair purple. But it looked more of a very dark, almost black, plum-like violet and some of the blue is still showing through. And my roots, which is virgin hair bleached, somehow looks almost maroon/ red-violet. Sorry, GDY, but this color is simply a miss. Guys – sorry, but I think based on all the complaints you might want to do a different formula for this color.

    • Becca from GDY

      Hi Monica! Thank you for your review on PPL Eater. We are sorry you had a poor experience using GDY. As you know, PPL Eater is a blue based purple that can have more of a blue hue depending on the hair. Please feel free to email us at [email protected] if you have any other questions!

  7. momnmia1013

    So I’m really torn about GDY in general. First try I ordered yellow from Sephora, received a yellow box with a tube of orange color. Had to return it. Tried purple, and it straight came out blue. There is not even a hint of purple or lavender after rinsing out the product. We used fader, too. It sat on my daughters hair for an hour, shooting for a a lighter purple, and when we rinsed her hair, it was plain, light blue. Again, NO PURPLE from day one. Seriously disappointed. The colors look so cool and versatile with the fader and mixes that can be done, but geez, to buy yellow and get the wrong product altogether, the. To buy purple and get blue hair, it just isn’t cool.

    • Becca from GDY

      Thank you for your review on PPL Eater. We are so sorry you had a poor experience using GDY. The essential oils in our product can cause our yellow to appear orange in the tube, but when you wash it out of the hair it will be yellow! Our purple is a blue based purple. Our favorite mixture for a warmer purple is Ex-Girl with a few drops of PPL Eater. We would love to discuss more with you. Please email us at [email protected]!
      xx Becca from GDY

  8. dmcg182 (verified owner)

    Pros: the dye smells amazing and felt so good in my hair. It conditioned my hair so well, which I’ve never experienced with a dye before. It looked awesome for the first few weeks, even though some of it turned blue (which I was not upset about). I got so many compliments on it.

    Cons: I’m now stuck with mint green hair and every stripping method I’ve tried isn’t getting rid of it.

    I love this dye so much but it stained my hair really bad. I’m sure other colors aren’t like this, maybe it’s something with this particular one I’m not sure. Have used ex girl before and it was amazing

    • Becca from GDY

      Hi! Thank you for your review on PPL Eater. We are glad you loved the color! As it fades, the color can tend to stick around depending on how porous the hair is. Feel free to email us at [email protected] if you have any questions!
      xx Becca from Good Dye Young

  9. Tblock (verified owner)

    After one wash it was already pretty much blue and after probably a month it turned green. Dyed it at the end of March and parts of my hair are still green. Gave it two stars because at least it lasts

    • Becca from GDY

      Hello, thank you for your review on PPL Eater. We are so sorry you had a poor experience using GDY. Our purple is more of a cool tone which has a blue base. Sometimes, depending on the hair, it can fade more on the blue side. Please feel free to reach out to us with any questions by emailing us at [email protected]!
      xx Becca from GDY

  10. kublakat

    This was my second time purchasing and using GDY – I have previously used Ex-Girl and loved it. The application of Ppl Eater went on great and the color looked awesome for the first few weeks, but I caution others before buying this hair dye if you don’t want your hair to fade to blue. This color is BLUE based. (My hair was bleached and it’s a weird turquoise right now.) Pretty disappointed because I love and want to support GDY products. My friend, however, also used Ppl Eater over her virgin dirty blonde hair and it’s turned into the coolest indigo color that she’s really happy with. Would love if GDY came out with a second purple color that fades to silver because I would buy that in two seconds!

  11. Adriana__leon

    I’ve never dyed my hair so I thought purple was the perfect color to start with. I’ve seen positive reviews for this PPL EATER so I bought it at my local Sally’s I applied it to my dark brown hair. I saw the pictures of this color on your website with dark hair colored so I figured it would also work with mine. Well.. it didn’t Im not sure if I did anything wrong or skipped steps but the color didn’t really show I tried three times on my tips and didn’t see a difference. As I went to wash it out with cold water all the dye came off.

    • Becca Sievers

      Thank you for your review. We’re so sorry you didn’t have a good experience using GDY. Our darker colors can add a tint to darker hair but if it is darker than a level 5 there is a possibility that it may not show up. Please email us at [email protected] for more information!
      xx Becca from Good Dye Young

  12. kelbg04

    I never write reviews on anything but felt like I needed to…
    This dye was a very pretty purple at first but faded very quickly to blue. Its now neon blue and turning green very quickly. I wish I would have read the reviews on this before I put it in my hair, my fault I guess! Still extremely disappointing, now I’m trying to figure out how to get blue/green out of my blonde hair 🙁

    • Becca Sievers

      We are so sorry to hear that you had a poor experience using PPL Eater. PPL Eater is a blue based purple and certain hair types hold on to the blue pigments more. If you can email us at [email protected] we would love to talk more about your experience!
      xx Becca from Good Dye Young

  13. Andrealsyu

    Okay, so LISTEN.

    This hairdye is AMAZING in color and in the smell. Omg it smells so good when you squeeze this stuff out.

    Yknow how they said its pigmented? Well, GIRL. ITS PIGMENTED. You want paste colors, literally only add one dallop of color and the rest fader. I didnt do that ( cause i wanted my roots to be darker) and it turned a really pretty navy/vibrant purple on me.

    As someone who has dyed her hair alot, i know that it’ll fade and it’s gonna look GLORIOUS. The outcome was darker than i expected but i am LIVING for the color when its under the sun. Its like “BAM. HI. HOW ARE YA?!”

    Soooo all in all, yeah. I would 10/10 say it got the job done. Imma try a different color next time but WOO GDY!

  14. lilliebug

    Feeling really disappointed in this color. Wanted to get a nice light purple, so I mixed with a lot of gdy fader. Turned my hair very very purple after leaving it in only 15 minutes. Tried to wash it out, and my hair immediately faded to a neon blue, which is not at all what I wanted. Don’t think I’d ever recommend this product.

    • Becca Sievers

      Hi Lillie! We are so sorry that you weren’t able to achieve the color that you wanted. When mixing colors with Fader, you only need a small dot of color compared to Fader! We would love to discuss more with you. Feel free to send us an email at [email protected]!
      xx Becca from Good Dye Young

  15. Gabriella (verified owner)

    I’d seen comments on Ppl Eater not working and it just making your hair blue, but I decided to try it because I’ve been loyal to gDy since I started dyeing my hair. I used only a small amount of it with a lot of ex-girl and it very quickly turned blue! Extremely disappointing especially because I had blue ruin in my hair for over a year and didnt want blue anymore. After getting that removed, I have blue hair again… DO NOT USE unless you want blue hair.

    • Becca Sievers

      We are so sorry to hear that you had a poor experience using PPL Eater. If you can email us at [email protected] we can hopefully get to the bottom of it to see what happened!
      xx Becca from Good Dye Young

  16. Kelsey.eccles (verified owner)

    I ordered PPL Eater and it didn’t really dye my hair purple. I started out with blonde, virgin hair, it was purple for one day, then went blue and now is a weird shade of green. This is disappointing as this was my one shot to dye my hair as I am out on maternity leave from a job that doesn’t let me use unnatural colors. I always wanted purple hair so I am sad that it didn’t last and now I’m stuck with green hair. Even the day that it was purple, it wasn’t very bright. I’m very disappointed as all of the reviews were awesome and your dyes came highly recommended

    • Becca Sievers

      We are so sorry that you had a poor experience with GDY. Depending on the hair type, the red pigments in PPL Eater can ⁣potentially wash out of the hair cuticle before the blue pigments do which results in PPL Eater fading blue. If there is anything we can do for you or if you would like more information on why this may have happened, please email us at [email protected]!
      xx Becca from Good Dye Young

  17. petersrachel

    In my dying experience purples have had a difficult time staying pigmented with my hair (don’t know why, they just always fade out too quickly) but the formula of ppl eater is by far the best I have ever used. I have my hair a lilac color using just this and fader, and it is my favorite shade yet! Getting the color I wanted on my damaged hair from years of bleaching, the formula makes my hair feel so healthy! I’m switching to 100% gdy products after this experience legit

    • Hallie from GDY


      We’re so happy you’ve had such a positive experience with PPL Eater! Our semi-permanent dyes are formulated with conditioning properties such as Sunflower extract which helps naturally revive your hair from the tolls taken by the dyeing process. Thank you so much for your support!

      xx dye happy,
      Hallie from GDY

  18. chl0b

    I’ve been wanting to dye my hair for YEARS and have just never gotten the courage to do it UNTIL LIKE A COUPLE DAYS AGO I GUESS. This dye was amazing, smelled super good, and I used like… barely any and it was still super pigmented. I have v short hair so that’s one thing, but I probably only used like? A tablespoon or two? of dye and then a bunch of white conditioner and even after mixing them together it was still JUST AS PURPLE it was amazing and now I’m rockin some purple hair and I love it. I didn’t bleach the top part of my hair as long as the rest (bc i’m impatient) so the longest part of my hair is more of an ashy dark blue while the rest is a poppin purple but it looks cool I’m a fan. <3 And the fact that it's all vegan is a huge plus!!!

  19. juby736 (verified owner)

    Phenomenal dye! It smells great and the color looks so nice and last so long!!

    • Hallie from GDY

      We’re so happy you love our dye as much as we do! The lovely smell of they dye comes from Bergamot essential oil and we love it as well!
      xx dye happy,
      Hallie from GDY

  20. Karyssa (verified owner)

    I love love love this color!! It’s so creamy and pigmented but it didn’t stain anything! If I got it on my skin I just washed it with Dawn dish soap and it rubbed right off and same with the counters and floors! (Yes I’m very messy) My hair was a light faded pink and I decided not to bleach because I wanted to see what it would look like, it’s purple in some lights but a deep blue in others. It’s awesome!! It also left my usually very dry hair feeling silky soft 🙂 i can’t wait to try other colors!!! I just ? it!! Thanks for letting me fufill my ? dreams!!

    • Hallie from GDY

      Hey Karyssa!
      We’re so happy you love PPL Eater as much as we do! Our dyes are formulated with conditioning properties that re-hydrate and correct porosity (roughness) in hair that is compromised when you bleach or dye your hair. Be sure to share pictures of your gorgeous hair with us on social media!
      xx dye happy,
      Hallie from GDY

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