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GDY Ex-Girl

(45 customer reviews)


A high-kickin’ hot-pink that’ll make all your exes wonder what they’re missing.
TIP: Stop taking their calls.

Pink hair dye chemical free

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006543 Categories: , , Tag:
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.


  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • The pigments in pink hair dye are known to be one of the fastest fading colors. Reduce your wash days and add a bit of Ex-Girl to your conditioner to keep your color fresh!
  • Ex-Girl is most vivid on level 10 hair, but will show up on level 7+ hair.
  • Add a few drops of None More Black to create a magenta!

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

45 reviews for GDY Ex-Girl

  1. Alaine Voegle (verified owner)

    I wasn’t sure what kind of pink this was going to be, but in the end I’m so happy I went with it! It turned out perfect and I’m in love. Definitely not neon pink, but a mixture of hot and a deeper pink! I also didn’t even have to get it to a level 10 to get it extremely vibrant!

    • Hallie From GDY

      Hi Alaine!

      Thanks so much for reviewing Ex-Girl! We love that you love your hair!

      xx Hallie from GDY

  2. Lily Harder (verified owner)

    I am so happy with Ex Girl! When I first purchased this color from another website, I unfortunately was sent an expired product. The color pigment was gone, and didn’t do a thing to my hair. I emailed Gooddyeyoung and they were willing to help me immediately! This showed me what a great company they are. They responded quickly, and were so helpful with explaining what went wrong with my product and set me up with a new one! The difference was like night and day. The color was beautiful and bright, exactly what I wanted. I’m so glad I reached out to them, in fact I still haven’t heard back from the company I ordered the first box from. I will be making many more purchases from Gooddyeyoung. My 14 year old son is the one who told me about this company. He’s the biggest fan of Paramore, and knew my struggles with finding a really good and safe pink hair color! So, he was super excited to tell me about Gooddyeyoung! Now, I I could win the meet with the band lol ✌🏼

    • Hallie From GDY

      Hi Lily!

      Thank you so much for reviewing Ex-Girl! We love to hear that our reformulation is working out for you!

      xx Hallie from GDY

  3. arlettegar6 (verified owner)

    Love love love ex girl! A few weeks ago this color was sold out everywhere in my area… I Google searched and made calls to Sally’s beauty supply , hottopic, and Sephora and was unable to purchase .. which pushed me to purchasing a different brand and was super disappointed with the results.. until a few weeks ago when I got a restock email… Ordered
    2 boxes… Let me start off by saying it’s such a beautiful bold color … I’ve gotten so many compliments , and I
    hands down recommendd this color .. wish I could post a pic to show how beautiful my hair looks 💗 this was definitely the color I was going for and I am extremely happy with my results … And I recommend this brand and color to try …

    • Hallie From GDY

      Hi there!

      Thank you so much for your review of Ex-Girl! Thank you so much for your patience with us as we reformulated, as well!

      xx Hallie from GDY

  4. arlettegar6 (verified owner)

    Love love love ex girl! Such a beautiful color … I’ve gotten so many compliments , and I
    hands down recommendd this color .. wish I could post a pic to show how beautiful my hair looks 💗

    • Hallie From GDY


      Thank you so much for your review of Ex-Girl! We love that you’ve gotten so many compliments on your hair!

      xx Hallie from GDY

  5. Toria LÜNa

    I love the colour, I’m dying my mom’s hair this with purple people earet(one of my favourite songs) tonight.) it looks amazing.

    • Hallie From GDY

      Hi Toria!

      Thanks so much for your review of Ex-Girl! We can’t wait to see your mom’s hair!

      xx Hallie from GDY

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