GDY Ex-Girl

Rated 4.00 out of 5 based on 24 customer ratings
(24 customer reviews)

$18.00

A high-kickin’ hot-pink that’ll make all your exes wonder what they’re missing.
TIP: Stop taking their calls.


  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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In stock

SKU: 858351006543 Categories: , , Tag:
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.
Care:

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.

Tips:

  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • The pigments in pink hair dye are known to be one of the fastest fading colors. Reduce your wash days and add a bit of Ex-Girl to your conditioner to keep your color fresh!
  • Ex-Girl is most vivid on level 10 hair, but will show up on level 7+ hair.
  • Add a few drops of None More Black to create a magenta!

Want more tips? Email Hey@gooddyeyoung.com to ask our expert!

24 reviews for GDY Ex-Girl

  1. Monica (verified owner)

    I haven’t used this color since 2016 when I dyed my entire head and now I remember why I use the GDY brand! How could I forget how VIBRANT and AMAZING this color is! I only did the tips of my hair this time and I absolutely love the vibrancy of this hot pink! The formula is the best, doesn’t damage or dry out my hair at all. Will always use and recommend GDY forever!

    • Jackie from GDY

      Hi Monica,

      So glad you came back to us! We are still as vibrant as ever!! Im glad you enjoyed Ex-Girl. Thanks for the review.

      XX Jackie from GDY

  2. Fiona Coffey (verified owner)

    I LOOOVE this color! This is my first time dying my hair pink and I’ve been wanting to for so long. I have naturally dark brown hair so I used the lightening kit first and then the pink color. I used just a tiny bit of fader as well, and it made my hair a beautiful hot pink cotton candy color! I’m so obsessesd. I can tell it’s going to be really pretty when it fades, too. Thanks, GoodDyeYoung!!

    • Jackie from GDY

      Hi There!

      So glad to hear you could get your cotton candy pink hair you wanted! Thanks for your review.

      XX Jackie from GDY

  3. Lillian Fite (verified owner)

    I don’t bleach my hair so I was expecting it to not be crazy visible, but it still shows up fairly well & my hair looks vaguely magenta in the sun now which is great. I’ve tried this before with Rock Lobster & tbh that went way better (gives darker hair a really nice cherry coke color) but either way I’m pumped that there’s a semi permanent hair dye out there that doesn’t also dye my skin

    • Jackie from GDY

      Hi there!

      Glad to hear you had success even without pre-lighting. Our colors will show truest on pre-lightened hair. Happy to hear you enjoy our brand.

      XX Jackie from GDY

  4. itsizzyv (verified owner)

    Love this color! First time using pink and VERY happy!
    Vivid, took to the hair very well and doesn’t bleed or stain.

    • Jackie from GDY

      Hi There!

      Thank you for your review! So glad you have vivid pink hair, we love to hear that!

      XX Jackie from GDY

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