Blue Ruin (Hair Makeup)

(15 customer reviews)


Our truest, bluest shade. This color is as classic as they come.

Poser Paste is Hair Makeup: washable color that you apply to your hair.

  • Fast and fun to use, as easy as applying a new shade of lipstick!
  • Versatile and easy to work with; brush out for a natural look, lay it on for a modern, chunky look
  • Transfer-proof while you wear it and washes out with your favorite shampoo
  • Safe for all hair types, all hair colors and all ages
  • Generous 2.5 oz jar (may require stirring before use)

In stock

If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006215 Categories: ,
  • Fast and fun to use, as easy as applying a new shade of lipstick! Temporary color for your hair.
  • Can be applied all-over the hair, on tips, roots, bangs or wherever you want a vibrant burst of color
  • Versatile and easy to work with; brush out for a natural look, lay it on for a modern, chunky look
  • Colors can be mixed to customize your own beautifully obnoxious shade
  • Transfer-proof while you wear it and washes out with your favorite shampoo
  • Infused with Bergamot and Sweet Orange Essential Oils: self-caring with the subtle scent of citrus
  • Bonus: it glows in black light which is a totally awesome party trick!
  • Safe for all hair types, all hair colors and all ages

From day one, Brian and I listed Clementine from the movie Eternal Sunshine Of The Spotless Mind as an inspiration for some of our shades. When her character is first introduced, she talks mostly of her hair, which is dyed – rather unevenly (haha) – a bold blue… “It’s called ‘Blue Ruin’. Snappy name right?” – Hayley

1. Take a small amount out of the jar, rub fingers together, and apply the color to clean, dry hair.
2. Start small and build up the color until you achieve the vibrancy you want. Color can be used as an accent on the ends, to paint sections of a braid, to slick back a ponytail, or to color the entire head…the only limit is your imagination.
3. The product dries quickly, so work in small sections. To tone down the color and achieve a more ‘natural’ look, brush it out right away. Otherwise, style as you apply until your heart’s content. Heat tools are fine once the product dries.
4. Wear the color as long as you want and wash it when you’re over it with your favorite shampoo. Note that you may need to shampoo more than once to fully remove the product, depending on how much you apply.


  • Consider the color of your hair when choosing a shade, as it may impact the undertone of your Poser Paste.
  • The colors mix well together. Get creative to make your own custom shade.
  • If you can’t choose just one shade, try some color blocking by using different shades on different sections of the hair.
  • BTW, this works beautifully on curly hair: scrunch it into your hair like curl cream to maintain the shape of your ringlets.


  • Wet your hair and shampoo like normal. You may need to shampoo more than once to fully remove all of your Poser Paste, depending on how much you applied.
  • If color gets on your clothes, wait until it dries and use a lint roller to remove.
  • To clean your brush or comb, use makeup remover wipes to break down the product and then rinse with warm water.
  • Clean color from your hands with soap and warm water. Baby or makeup remover wipes work well if you’re on the go.

Isododecane, Bismuth Oxychloride, Mica, Silica, Microcrystalline Wax, Sunflower Seed Wax, SDA-40 Alcohol, Dicaprylyl Carbonate, Myristyl Myristate, Cera Alba, Stearyl Stearate, Cera Microcrystalline, Synthetic Fluorphhlogopite, AMP-Acrylates Diacetoneacrylamide Copolymer, Essential Oils of Bergamot, Sweet Orange, Phenoxyethanol, Capryl Glycol, Ethylhexylglycerin, May also contain: Iron Oxides CI 77491, CI77492, D&C (CI 45410, 77007, 47000), UV Dayglow Pigments.

15 reviews for Blue Ruin (Hair Makeup)

  1. nog

    This product was TERRIBLE. It was clumpy & no matter what I tried, it looked like paste. Totally unlike the pink I bought, which went on smooth & looked great. This Blue Ruin looked has the texture of a smashed up crayon. Nothing worked. Brushing, heat, put on dry, wet, nothing. It flaked like blue dandruff. Compared to the pink, there is obviously something wrong with this color batch. It is unwearable ghastly rubbish.

    • Jackie from GDY


      Thank you for your review on Blue Ruin Poser Paste. I’m sorry you didn’t love your experience with it. We are always looking for ways to improve our product, I have sent your feedback to our product development team.

      xx Jackie from GDY

  2. Sharnelle

    What I think people fail to realize is that not only is this a styling product but it is also not supposed to replace full head professional hair dye. This is for experimentation, for fast, quick and easy fun. It’s fun and simple. You also need to make sure your hair isn’t already lacking in the moisture department before putting it on, otherwise what do you expect?

    This product worked well for me. I didn’t have issues getting it off my hands (I did put a light coat of coconut oil on my hands before hand, because of reading comments that it’s hard to get off). I put a bit on my bangs and it looks super cute and fun and easy without the commitment of bleach and dying. I honestly reccomend this for quick fun. This product is even good for if you don’t know if a colour fits your skin tone, you can use poser paste to decide if you really want to bleach and dye your hair a colour.

    Again, I’m pretty sure this product was intended for fast cute festival fun or for a little spice during the week. Not to replace a full head professional hair dying situation lol. Good stuff
    Love u Hayley

    • Hallie from GDY


      Our Poser Paste is a perfect way to quickly add some temporary color to your hair. No commitment, high style, and super fun! To get product off of your hands, we’ve found that makeup removing wipes work very, very well. Our Hair Makeup is fully intended to add a quick pop of color to your hair, not to replace dyeing a full head of hair.

      If you have any questions, please let us know!

      xx Hallie from GDY

  3. baileyalexx

    It could be worse but it could definitely be miles better.
    To start with a positive, the smell is AMAZING. I could easily smell it all day, however I didn’t pay lots of money for a good smell.

    I know it’s wax based, but the texture of it is terrible. It makes my hair look like it’s not been washed for at least a month, and it makes my hair stick to my head. Also, brushing doesn’t make it look anymore ‘natural’ than if you just placed it on your hair. It’s stained my fingers and my hair multiple times and overall, it is NOT for all hair types.

    Great in theory, fail in practice so far. However, I do have hope that this could become something amazing with some evolution of the product.

    • Becca Sievers

      Hi Bailey!

      Thanks for your review on Poser Paste. Because it is wax based, Poser Paste does leave your hair with texture. Poser Paste definitely takes some practice. We have several Poser Paste tutorials on our YouTube channel as well as our Instagram. If you ever have any questions on product usage, I would love to answer them personally. Feel free to send me an email at [email protected] with any questions you might have!

      xx Becca from Good Dye Young

  4. stearlgirl

    Absolutely TERRIBLE. DO NOT BUY.

    I even tried watching the videos online. Should not require this much finesse. Made my ends look green instead of blue and made a SUPER sticky, disgusting mess. When combing through, the color fades even more, but the stick doesn’t go away. Had to wash twice to get it out.

    WARNING: Their return policy is THE WORST. You can’t return anything that has been opened. Probably because their product is terrible and they would lose so much money. They are THIEVES who DO NOT stand behind their product.


    • Becca Sievers


      We are so sorry you had a poor experience with our Poser Paste. Poser Paste does take some getting used to! Poser Paste is a wax based product so it will leave some texture in your hair. Combing out Poser Paste will give you a softer look! We suggest using an exfoliating type shampoos (like our Pre-Wash) to completely remove Poser Paste. As stated in our return policy, we can only accept product that has been unopened and unused. If there is anything we can do for you please email us at [email protected]!

      xx Becca from Good Dye Young

  5. Tifflll98 (verified owner)

    It dries so quickly. It felt like I was putting clay in my hair. Once I finished applying it my hair was a chalky mess. I was really excited to try it but now I wish I would have just bought the semi permanent hair dye.

    • Hallie from GDY


      We’re so sorry you had a poor experience with our Poser Paste. Poser Paste does take some getting used to when first using it but we’re always available to our customers to provide tips and tricks! If you ever have any questions about any of our products, please feel free to fill out the Contact Us form located towards the bottom of our website and ask away!

      xx dye happy,
      Hallie from GDY

  6. Savannahlynn (verified owner)

    I am really enjoying this product. The Blue Ruin color is great! It’s fun, bright and is perfect for my hair style. One thing I have noticed is that it does not blend well with other moisturizing products. I’m Black and I have thick, coiled hair and moisturizing is a MUST; so sometimes my coconut/castor oil mixed with the poser paste create flakes. So if you are a POC or you have hair texture that needs oils/hair lotion often, be advised! I noticed that using lighter amounts of oil when styling my hair doesn’t make the dye flake as much. Overall I highly recommend and I will continue having fun with it 🙂

    • Hallie from GDY

      Hey Savannah!
      Thank you so much for this info! We hope you continue to have fun with Poser Paste!
      xx dye happy,
      Hallie from GDY

  7. Katy (verified owner)

    Didn’t wash off my hands easily like it says it will.
    I spent 15 minutes washing my hands and scrubbing them.

    Had to ultrasonic clean my wedding ring just to get it off
    Makes your hair unmanageable and unstylable.
    For $26 after shipping I’m really really reaaaally disappointed.

    I love you Hayley but this product needs a revamp.

    • Hallie from GDY

      Hey Katy!
      We’re sorry you had a negative experience with Poser Paste. Poser Paste is a wax-based product, and we recommend “exfoliating” type shampoos and soaps to fully remove. Let us know if there’s anything we can do to help!
      xx dye happy,
      Hallie from GDY

  8. audreyc (verified owner)

    I absolutely love this product! It is easy to apply and if you comb it out after blow drying it looks like hair dye. I usually can wear it for about 3-4 days before washing it out.The only thing I would recommend for other people is to scrub the colored hair and let the soap sit a minute before rinsing out. I will definitely be buying poser paste again.

    • Hallie from GDY

      Hi Audrey!
      Thank you for showing Poser Paste some love! Poser Paste is a wax-based product, and we recommend “exfoliating” type shampoos and soaps to fully remove.
      xx dye happy,
      Hallie from GDY

  9. Margaret ONeill

    The blue stays for a while but I mean the longer the better! I have bleach blonde hair so my hair type picks up color Very easily. Love it ?

    • Hallie from GDY

      Hello Margaret!
      We’re so glad that you love Poser Paste! Thanks for supporting GDY!
      xx dye happy,
      Hallie from GDY

  10. Ashley (verified owner)

    I have blonde wavy, textured hair and this was a total bust. I wanted to love it, but it just didn’t work for me.

    • Hallie from GDY

      Hey Ashley!
      We’re sorry Poser Paste didn’t work for you. Let us know if there’s anything we can do to help or if there are any questions we could answer for you!
      xx dye happy,
      Hallie from GDY

  11. Kaia

    It took me 10 washes to get this out of my hair! After the first wash, it left it all greasy and residue-y. Otherwise, showed up good in my dark brown hair.

    • Hallie from GDY

      Hi Kaia!
      Poser Paste is a wax-based product, and we recommend “exfoliating” type shampoos and soaps to fully remove. If there’s anything else we can do to help let us know!
      xx dye happy,
      Hallie from GDY

  12. Aira (verified owner)

    I really like the idea for this product 🙂 the only issue I have with it is how hard and crusty it makes your hair. I bought this shade and it’s probably the best one for people with dark hair. I wish the formula was a little different so it could go/stay on the hair a little smoother. I also do wish that once the paste sets (has been brushed out and styled) it wouldn’t flake off :/ anytime I touch my hair, it flakes EVERYWHERE. This product is great in theory and such, but I’d really like it if the formula were different.

    • Hallie from GDY

      Hey Aira!
      We’re sorry you had this experience with Poser Paste. Check out our Poser Paste FAQs for some tips and tricks on how to wear and style Poser Paste! If there is anything we can do to help, let us know!

  13. Mary (verified owner)

    This product worked really nice for me! I have more of a medium shade of brown hair, and putting this into my bangs worked really well for me – it’s buildable and easy to wash out at the end of the day. I love this product!

    • Hallie from GDY

      Hi Mary!
      Thank you for leaving feedback and supporting GDY! We’re happy you love your hair!
      xx dye happy,
      Hallie from GDY

  14. Clare

    I was so excited about the release of this line that I bought it almost immediately! Boy, was I disappointed! I have long thick hair and I am used to having to spend a long time styling but Lord! I spent an hour and a half working this through just a few strands of my hair and it didn’t even show up well! The closest comparison I can think of for its texture is play-doh. And it made the same sort of play-doh mess all over my bathroom. It did wash off my skin pretty easily with soap. Overall, I really did not like this product.

    • Hallie from GDY

      Hey Clare!
      We’re sorry you’ve had this experience with GDY! If there is anything we can do to help or if there are any questions you’d like us to answer, let us know!
      xx dye happy,
      Hallie from GDY

  15. Steph Mirsky

    I love this product!

    • Hallie from GDY

      Hello Steph!
      We love that you love this product!
      xx dye happy,
      Hallie from GDY

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