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life is more fun
in color.

Score points for being a great friend and some Dyemonds
Rewards points for yourself with a digital gift card.

How DyeVoted are you?

Whether just for one night or something more serious, we’ve got you covered.

Select a product to see how long your color will stick around.
1 wash 2-6 washes 7-24+ washes
Poser Paste

Poser Paste

Big color, for one night only!

Shop now
I'M BORED

I'M BORED

Just a fling...for those not ready for anything too serious.

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Semi-Perm

Semi-Perm

Here for a good time, and a long time.

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  • Shop by commitment! *Color for any lifestyle*
  • Shop by commitment! *Color for any lifestyle*
  • Shop by commitment! *Color for any lifestyle*

Poser Paste

Wear and wash, bold one day color!

+ As easy as applying a new shade of lipstick!

+ Versatile and easy to work with.

+ Transfer-proof while you wear it and washes out with your favorite shampoo.

+ Safe for all hair types, all hair colors and all ages.

I’m Bored

Add pigment without a lasting commitment.

+ Fun and easy way to shake up your self-expression.

+ Use as an accessory to your hair to add a pop of color to your look!

+ Contains aloe vera and soy protein to condition and strengthen hair.

+ Safe for all hair types, all hair colors, and all ages.

Semi-perm

Ultra bright professional pigments.

+ Creamy Vegan & Cruelty Free Formula

+ Botanically Infused with Natural Sunflower Extract

+ Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free

semi-perm additives

Customize a shade all your own with mixable, unapologetically loud colors.

+ Bergamot essential oil offers a sweet citrus scent.

+ Botanically infused with natural sunflower extract.

+ Vegan & cruelty free cream formula.

+ Safe for all hair types.