We’ve been bursting at the seams to tell you the news. This past Spring we had the privilege of going out to San Francisco and sitting down with some of the lovely ladies at Sephora to talk about hair, color, and community. It was a really important day for us… we dressed up and everything.
So now, after months of preparation – working hard on all the details and making sure our little company is ready for such a big step – we are finally able to tell you that, starting October 2nd, you’ll be able to order all of our Semi-Permanents and Poser Paste Hair Makeup shades on Sephora.com.

Do you know what this actually means?! It means that together (you + us) we’ve been able to build something that one of the biggest beauty retailers in the world took notice of and felt excited about. It’s been such a dream working with them because we feel like they really understand what we’re about. They’re ready to help us educate and empower people through the art of self-expression!


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today’s the day! @gooddyeyoung is now available on sephora.com (@sephora + @sephoracanada ?). . . *swipe for the shortest vid of @colormebrian & i on our way into the 1st sephora meeting.* Brian, i’m so proud to be in this with you. so proud of our little team. we’re doin the damn thing! . . video: @dadofnyc

A post shared by Hayley from Paramore (@yelyahwilliams) on

The other thing that this partnership with Sephora.com means: you can bundle all your favorite beauty stuff with your GDY orders and get free shipping!! Just more tools to get take you to where you want to go with your identity and presentation. (Hello, Milk Makeup + GDY, holding hands as they wait patiently for you at your doorstep).

Again, thank you for being a part of what we do. It’s been a really amazing couple of years with you laying a nice little foundation for GDY. Now it’s time to reach out and expand our tight-knit community. We’re preaching some unconventional gospel over here, people! Come with us. Tell all your friends.

Team GDY



Written by Hayley Williams, Founder of Good Dye Young.

Main image of Hayley and Brian taken by Phoenix Johnson

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